When it comes to SEO, content management is essential for success and WordPress is by far the most widely used. The versatility and reliability offered by WordPress for your blogs and websites is loved by designers and users alike. The system is easy to use which is great for those without a lot of technical know-how, but it can also be associated with some problems. Being simple means that many people overlook some fundamental pieces which can hinder success, so using the information below will be your best bet to ensure WordPress and SEO work well together for you.
Search Engine Optimized?
WordPress does not do everything for you. You will still need to do some manual SEO work. A myth has spread about the SEO Optimized CMA, and many businesses have invested in this idea expecting SEO that will cover all their needs. The truth is that WordPress offers a great starting point, but you ultimately need to add your own elements into the mix to get a truly successful website in the online world.
No Need for a Consultant?
SEO is a continual process; there is no set-up and go function to it. WordPress cannot cover every function of your internet marketing and SEO, although it is a good place to start. You will still need a professional that has experience with organic searches to make sure your website runs smoothly and keeps you from avoiding common errors. Things they can help you with include running periodic audits to make sure it stays optimized and overcoming challenges that are created when you add a plugin such as slower site speed and changes in website codes.
Which One is Best?
When choosing a SEO plugin for your WordPress based website there are a few important things to consider. The plugin needs to be compatible with your existing technology and there needs to be adequate technical support from the developer. You may also want to think about how much usage it gets because a widely used platform indicates success and ease of use and support. Also check with the developers as to how often they provide updates and revisions to ensure the reputation of the product is solid.
A Good Hosting Solution?
If you have the resources, time and capacity you can always get a VPS (virtual private server) and handle all the hosting and upgrades yourself. If not, a managed WordPress hosting solution is available which will free up your mind to focus on content creation and the business itself. Blog hosting also involves consideration of backup and support as well as reputation, expertise or specialists available and the staging environment.
Are Themes be Harmful?
There are two sides to this; many themes are harmless but there are some that can hurt your SEO. Be aware of spammy links which can hurt your organic search visibility and if they cannot be removed than it is best not to use that template. Check out reviews and feedback from previous users as well as run a quality check on a demo site. Avoid any themes that are not patched for upgrades and support because these will definitely be bad for your website in the long run.
Domain, Subdomain or Subfolder?
While domains are usually reserved for short-lived events like a launch, they can also be good for blog hosting. With the help of an SEO consultant, you can reach the intended audiences effectively this way. If you really think you need a new domain, you need to have content marketers focus on the audience needs, adjust keywords accordingly and test strategies to get the most from the domain hosting. If you do not need a new domain then WordPress is best installed in a subfolder for optimal SEO.
Several WordPress Categories
So as long as you are careful, you can assign your pages and posts to more than one category. The same content in multiple categories is considered duplication so you need to either avoid doing this or let the search engine know which one will be indexed. If you only have one URL, then you do not have to worry about duplicate content but always make sure you check with an SEO consultant before adding posts to make sure your chosen theme can handle the different categories.
Too Many HTML5 and H1 Tags
More than one H1 header tag is not bad in terms of coding and design but it is harmful for SEO. Too many H1 headers can appear spammy which is damaging to organic search rankings. Watch out for themes that use HTML5and use H1 tags for the first heading only so you can truly distinguish the most important page.
How Useful are WordPress Widgets?
These make it easier to publish identical chunks of content on multiple pages which can add value and makes the site user friendly. Ideas to consider include media plugins for videos and images, posts about new members, social layers to enhance community engagement and showcasing new content in easy to access forums. When you use widgets you can reach out specifically to a target group showing content designed around their interests. It is important to remember to remove clutter and keep content precise and narrow and us only site-wide links that are 100% relevant.
User’s Native Language
WordPress is available in many languages but is best when set up for the user’s language. This help s to enhance their experience and keep them engaged. You can easily set this up without any technical or coding knowledge through the administrator panel. Always check that a plugin is translation ready before purchasing. Be sure to stay with one language so as not to confuse your visitors. It is strongly advised to stay away from localization by IP because there are a number of users on servers which make it seem as though they are located in another country.