There are several platforms out there, but which is the best for SEO? WordPress is free which is a plus, and Wix costs money. There are also popular web creating softwares out there like Squarespace and Weebly to add to your decision making process. I would still think the two most popular platforms are Wix and Wordspace.
WordPress powers over 50% of the web at this time. Wix, only covers 7% of all websites but is the second most popular. The reason for the large gap is largely because WordPress is free. Looking further at the breakdown, research shows that when we use organic search, over 46% of WordPress domain names will show compared to the 1.4% of Wix domain names.
This may seem cut and dry as to which is better, but a more in-depth look is needed for each platform
WordPress is great for those who are SEO savvy. There is a great deal of flexibility and customization you can do here. It is also relatively simple as you only need to add plugins. The greatest benefits is that you really do not need much technical experience to benefit from using WordPress.
Do increase your organic trafic, you can add a great plugin called Yoast SEO, the all-in-one SEO pack, and also the broken link checker. If you ever need support, there is plenty out because so many people have WordPress. WordPress also provides free and paid themes. My personal favorite is the Avada theme which is very customizable and well supported.
The themes range from small personal sites to large eCommerce sites. Most themes come with built-in customization options of their own.This gives you a website that is already optimized for mobile speed as opposed to one that is not.
To do customization, you will need to know some codes to hire someone to do it for you. Also, if you download too many plugins, then your website speed will suffer. If the plugins are not compatible with your site can cause the site to break. So you need to be cautious when using plugins.
This is great for those who are not familiar with SEO. It is more simple and easy to use. Wix includes an SEO wizard that automatically optimizes your site for you. This is why there is a cost involved. It is easier to get a new website up and running with Wix.
Wix offers 500+ templates. They are divided into categories like business, eCommerce, hobbies, arts & crafts, personal, and more, so any website is covered. All you need to do is change the layout and rearrange items as you want them.
Which is Better for Blogging?
Wix has all the basic blogging features you need but it does not have the native commenting system like WordPress. Instead it uses Facebook. WordPress is now a full-blown website builder that powers nearly 33% of all websites. It has all the blogging features you could ever need.
Which is Better for Selling?
Wix gives you eCommerce as part of their paid plans. Those with a free plan will not have access to this feature. You can only use PayPal and Authorize.net for payment on Wix-powered sites. WordPress makes it much easier to create an online store. You only need a template that supports the WooCommerce platform. Woocommerce itself has multiple theme options and plugins. It needs a bit more technical savviness but you can do a lot with Woocommerce.
WordPress is superior to Wix with regards to being a web publishing platform. It works for any kind of website. While Wix is an easier to use system, in the long run you will get more accomplished with WordPress.