Search engine optimization (SEO) is a technique and process used to improve the website visibility online. The goal is for web pages to naturally appear within the search engines at the upper portion of the search page.
According to statistics, there is plenty of evidence which shows that web surfers generally choose whatever appears on the upper portion of the search engine page. This is a website’s search engine placement is so important.
Pages appearing further down the page or past that first page rarely get noticed by web surfers. Since those web surfers often go on to become customers, website owners want to be seen on that first page of results so that they have a better chance of being chosen by the web surfer in that search engine.