seo-optimization

Optimization – SEO

Search engine optimization (SEO) is a technique and process used to improve the website visibility online. The goal is for web pages to naturally appear within the search engines at the upper portion of the search page.

According to statistics, there is plenty of evidence which shows that web surfers generally choose whatever appears on the upper portion of the search engine page. This is a website’s search engine placement is so important.

Pages appearing further down the page or past that first page rarely get noticed by web surfers. Since those web surfers often go on to become customers, website owners want to be seen on that first page of results so that they have a better chance of being chosen by the web surfer in that search engine.

Keyword Research

Keyword Research

Keyword research is an essential step in page optimization process. It is the keywords that essentially drive an online marketing plan. Keyword research is regularly performed so that the most effective words are used in the online marketing campaign.

Page Optimization

Page Optimization

Page optimization is an integral step of SEO, the goal of which is not only to rank well within the major search engines, but also increase the readability overall, of the website for visitors. When used effectively, this technique can motivate visitors to stay on the page longer, encourage participation and inspire sales. There are many page optimization aspects to consider in the process:

  1. Title Tags – Technically “title elements,” they define document titles.
  2. Robots.txt – They allow search engine crawlers to access the website.
  3. Image & Hyperlinks – Adding links to main keywords in website text.
  4. Header Tags – Helps tell search engines which pages to focus on.
  5. Off site and Link Building –  Developing a link strategy.

Other Important Tasks

Other Important Tasks

Below are some of the key components associated with search engine page optimization:

  1. W3c Validation – Ensures web pages use standard coding.
  2. Working on HTML Source Code – Incorporates various aspects of web design into marketing.
  3. Sitemap Creation – List of pages on the website.
  4. Google Base Feeds – Online database by Google to add web content.
  5. Reputation Management – Building, keeping positive and eliminating negative online reputations.

Local Optimization

Local Optimization

Finally, below are some key aspects for local page optimization that a professional online marketer may focus on:

  1. Local Directory Submission (like Yelp and Google Map)
  2. Customer Review Submission
  3. Updating Pages for Local Search

The above are some of the techniques that a professional internet marketer can use for effective page optimization and ultimately, the highest search engine rankings possible for a website.

Ready To Start?

Contact us and let’s work out the details.

Get In Touch