People view billions of videos on YouTube each day. Despite the role this video sharing platform can play in your business, not many people optimize their videos properly.

Gains You Can Make from YouTube

YouTube is a renowned search engine just like Google. This means that if you have a strong presence there, you can get millions of people to view your videos; views that will help you improve your brand’s reputation and get you more customers.

how to optimize youtube

However, this much traffic can only be achieved if you have optimized your videos properly for better rankings. YouTube rankings are affected by five main factors:

  • Watch time
  • Keyword relevance
  • Video length
  • Number of subscribers that you have and
  • Viewers’ reactions

This means that if you are to optimize your videos for YouTube, you have to keep these metrics in mind and employ the following techniques.

Great Content

People watch your videos depending on the content that you are sharing. Given that users are not on YouTube specifically for your videos, you need to capture their attention by posting educational and emotional content. Inspirational videos that resonate with YouTube users will keep them engaged, the same way those that teach them something do.

Optimize for Search Engines

YouTube and Google cannot understand your video’s content. As a result, you need to look at alternative means of making them know what the video is about and here are several ways of achieving that.

  • Create a title that contains the right keywords for the video.
  • Use the right tags, tags that will keep people watching the entire video. These tags can also be fused with the relevant keywords.
  • Write a full description of the video. The description also needs to have your chosen keywords and must contain all the important points or ideas of the video.
  • Upload a transcript of the video.
  • Include a Clear Call to Action

What do you want YouTube users to do after watching your videos? The call to action that you use will determine if they will navigate away from your channel or continue watching your other videos. Using YouTube annotations is the perfect place to use this CTA and it must be strong enough to help the viewer make up his or her mind.

Share Your Videos

Simply uploading the videos on YouTube is not enough to create brand awareness. You also have to promote them so that they are visible. Use your social media accounts such as Facebook, Google+, and Twitter to share the video. You should also encourage viewers to comment on it since it boosts your rankings.

By optimizing your videos on YouTube, you will be able to get better rankings and empower your brand. Therefore, employ these simple guidelines to make that happen.

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