SEO or Search Engine Optimization is a blooming industry and has seen many changes over the past years. SEO and blogs are the common words of discussion. Sadly, majority of the online population is not in par with SEO and the terms used in it. To have a successful website or a blog, you need to have the extra knowledge about the terms that revolve around SEO. The purpose of using SEO is to make sure that your website is ranked in the first page of the search engine. Learn the following terms and use them while performing the function:


SEM is Search Engine Marketing which is the most popular way of marketing in today’s world. Services can be marketed through search engines including Google. SEM is strongly seated on two pillars SEO and PPC.

  • SEO optimizes websites to make the web pages appear in the search engine result
  • “Pay-per-click” is the art of purchasing clicks from the search engines.


Backlink is also known by names like inlink, inbound links and simply link. These are nothing but hyperlinks on another site which points to your website. Backlinks are the backbone of SEO because they directly affect the page rank of the webpages. This has an impact on the search engine rankings.


This is an algorithm that is set by Google to guesstimate the importance of pages in the web. The Algorithm set by Google to assign page ranks is a mystery unrevealed. This method is one among the 300+ factors that is used by the search engine giant Google to determine the importance and relevancy of pages.

Anchor Text

Anchor text is nothing but a clickable text which is an important factor while practicing SEO. Search engines correlate to those keywords in your site and rank the pages accordingly. An anchor text rich with keywords will help in SEO.  There are high chances to get better page ranking.

Meta Tags

These tags are normally squeezed inside the “HEAD” section of the HTML code and so this is not visible to humans. However, search engines can easily access these tags. These tags provide more information about the content in the page.


SERP is the page that you get when you key in a specific keyword in search engines. The number of search traffic that is received by your website is based on the rankings in SERPs.

Keyword Density

This term is quite commonly used in SEO. The keyword density of any page can be calculated by just dividing the total number of times a keyword is used by the no of words in a page. Keyword density was once an important factor in SEO and the old algorithms paid much importance to this. But the latest update Penguin, has adopted new techniques.

Keyword Stuffing

Since the earlier algorithms paid much attention to keywords, online businesses started stuffing keywords in a post without any relevancy. Many practiced black hat techniques and the latest Penguin update rejected such posts. If you still intend practicing it, get ready to be penalized.


Cloaking is showing a particular webpage with different contents to humans and search engines. The purpose is to have the web page ranked high for keywords and use the traffic to endorse unrelated services and products. This spam practice will get you banned or penalized on all search engines.


Googlebots pay a frequent visit to the web in search of new websites. These new websites are separately indexed which is known as sandbox. The websites in this sandbox will not appear when a search result appears for normal queries. Google has to confirm the legitimacy of the site and then it is moved to the main index.

Interested in seeing what we can do for you?

Contact us to start the conversation. You’ll be happy you did.