During these challenging times, every business is facing uncertainty. The pandemic will pass and you will want your business to stay in front of everyone’s mind. We have the top 10 digital marketing ideas you can use during the COVID-19 pandemic to connect with your customers via social media.
1. Connect During a Critical Moment
Everyone is facing the impact of the coronavirus outbreak. It has affected our lives whether you’ve tested positive or not and we are all taking precautions. We were locked down in our homes, the kids are home from school, we couldn’t visit our friends, and we couldn’t go to our favorite places. We are still all inconvenienced.
This is a time to really show empathy to others and help out where you can. This is a time we all need to be sensitive and not pushy when it comes to sales. It is also a great opportunity for your brand to stand out during a difficult time. More people are on social media now while stuck at home, scanning for updates and trying to stay connected in a suddenly isolated nation.
2. Make Sure Your Business Can Be Found Online
More people are online right now because they cannot go outside. This means search traffic has increased significantly over the past months and will continue to climb as we remain hunkered down. We are all looking for updates within our community as well as looking for entertainment and ways to pass the time. For many, that includes shopping online.
Anything that is available online right now will be consumed more than ever before. This is not the time to be hidden online. You should be using search engine optimization and internet marketing strategies to get you seated at the top of Google’s search engine results pages. You want your business to be easily found.
3. Pay-Per-Click (PPC) Advertising is the Move to Make
With more people at home in front of their computers and phones, it’s a great opportunity for businesses to use PPC marketing to connect with their customers. This will also allow them to gain a competitive advantage. PPC is a great chance to save some money within your digital marketing budget as well.
On average, cost-per-clicks have decreased by 6 percent and CPC is likely to continue to decrease as social distancing continues. This will reduce the amount of money an advertiser pays a publisher for every ad click. That gives your business another opportunity to scoop up that lost market share from others that are choosing to pull back during this time.
It will benefit your business to continue your digital marketing while other advertisers may go offline at this time. You can then capture traffic and conversions because of reduced competition.
4. Stay In Front of Your Competition
Internet Marketing helps your business increase organic traffic to your website so that you can move ahead of your competition. You want to be on the front page of the Google search engine results and you want to be at the top. When your customers look for certain keywords. You are the solution they are given.
To climb to the top of the results pages takes time and SEO strategies. If you don’t continue to optimize your website and content daily, you can lose valuable ground in the search results. Not staying in front will cost your business thousands of dollars in lost revenue. It’s important to stay ahead of the curve and do whatever is possible to keep your website updated and optimized.
You do not want to halt your internet marketing efforts. That can be a critical mistake for your business. Your leads and revenue will suffer. But if others choose to pull back on SEO, it’s also a perfect time for your business to push even harder to get ahead of your competitors. Your competition may be pulling back their efforts during this time, so focus on strengthening your campaign to outrank your competitors.
5. Prepare Your Business For the Bounce-Back Surge
COVID-19 will fade and normalcy will return. This means spending habits will return to normal. A surge in activity is also highly anticipated as a result of restricted activity for so long. You have to remember that internet marketing is more of a long-term strategy.
What you do today online will affect your organic search traffic two months from now so you do not want to put a pause on the process. If you stop the momentum now, you will not get good results once the market starts to rise. Consider the low times now as a time to prepare for the future and your results will show your efforts.
6. Unique Circumstances Provide Opportunities for a Special Offer
During this uncertain time period, you have the opportunity to show support for your customer base. Offer special discounts that will keep your revenue flowing. Many people are at home browsing, looking for discounts to save money so this is the perfect time to engage with your customers and keep a steady stream of revenue coming in.
7. Local SEO is now More Relevant
In the rare times when people do leave our house, they will be looking for nearby destinations for services and supplies. So you want to make sure your business is using local marketing strategies to optimize your website for “near me” searches. You want customers in your geographical area to easily find you and find you first. People are looking for more convenience right now so this gives your business a chance to provide assistance at this time.
Don’t forget about the importance of adding positive reviews. During the coronavirus, online reputation management is very important and this is a great time to really connect with your audience. Your ability to provide the right service or product during these times will be rewarded with a glowing review.
8. Inform Your Customers
Your business needs to be fluid during this time. You should find ways to connect with your customers like never before to show empathy and keep you relevant. For example, if you are a restaurant that has had to shut down right now, you should be offering free delivery services. Let your customers know you’ve increased your sanitary practices and how you’re doing that specifically to ease their minds.
People will be looking to social media especially for updates on closures, new procedures for businesses, and news. They will also be looking to see how brands and businesses are reacting to the current business environment. Now is probably the most important time to be visible digitally because other forms of traditional marketing will be stalled. Stand out to your customers in the right way.
Do’s and Don’ts for Revising Marketing Strategy
You likely have more time in your schedule now that your commute is non-existent. There are likely marketing items that may have fallen through the cracks and been overlooked during busier times and these can now be addressed. Maybe your website needs a fresh look with a redesign or you want to do an SEO audit of your website to ensure you’re maximizing your optimization strategies.
This is the ideal time for self-improvement and to revise your current marketing strategy for navigating this pandemic and preparing for the future. There are important Do’s and Don’ts to follow to best achieve this.
DO: Pause any automated messages that don’t make sense today
DO: Include digital marketing in your crisis management plan
DO: Grow your presence through owned media
DON’T: Ignore your social media because of the crisis
DON’T: Be afraid to ask for help
DON’T: Eliminate all of your paid advertising during this time.
We can help you optimize your website and keep your business strong during these challenging times. This is a great time for opportunity and a great time to revamp your marketing strategies to get you ahead of the competition. You can prepare for the future because when things get back to normal you want to be ahead of the game and not playing catch up.