Pay per click advertising for businesses are probably the quickest way to appear high in the Search Results. It is something that every business owner today would be remiss to ignore.
Pay per click advertising usually comes in one of two ways; fixed price per impression or bidding where advertisers will bid on keywords that they want to be exposed to, based on their relevant market. What the best type of advertising would be for you is really dependent on who you’re doing the advertising with and what the type of product or service is that you’re advertising.
Before you get to buying your ads though you want to decide how you’re going to attack this search. You are going to need to do keyword research. Keyword research will help you to determine what type of search keywords you should even bid on at all. Using pay per click advertising on the wrong words just doesn’t make sense. It’s important to understand where your business falls in the keyword search department, what keywords are going to work for your advertising, and how they relate back to your business.
Google AdWords: The king of all search engines is Google and Google AdWords has dominated. AdWords works similar to how you would imagine it did. If someone does a search for “Hotel Santa Barbara” a lot of the travel related websites will appear; so will hotels in Santa Barbara with “Santa Barbara” in their name. But then along the side and up top are the paid advertisements. Hotels who’ve bid on these keywords are paying to be there in the hopes that you click on their advertisement. The ability to generate visitor revenue through channels such as these is vital.
Microsoft adCenter: Much the same as AdWords, Microsoft uses the click model on web search advertising. Microsoft also uses features which allows advertisers to determine the time of day and days of the week they want their ads to run. If your research is that specific it’s something to consider.
Ask, Amazon PPC: Amazon is another important venue for search and many people prefer to advertise there. When someone is on Amazon they are probably looking to spend money, which appeals to business owners.
Campaign Management & Reports: When you’re running your pay per click advertising you want to see active management of your account. You need to be able to decipher which keywords are working and how to tweak these results accordingly.
Landing Page Creation: This is where your clickers will wind up when they have clicked your ad. It’s got to be something tantalizing or they could close your page and have already forgotten you.