PPC Ad Management

Pay Per Click Advertising

Pay per click advertising for businesses are probably the quickest way to appear high in the Search Results. It is something that every business owner today would be remiss to ignore.

Which one? Pay per click ads or display ads? Retargeting, or local ads? What the best type of advertising would be for you is really dependent on who you’re doing the advertising with and what the type of product or service is that you’re advertising.

Keyword Research

Keyword Research

Keyword research will help you to determine what type of search keywords you should even bid on at all. Using pay per click advertising on the wrong words just doesn’t make sense. It’s important to understand where your business falls in the keyword search department, what keywords are going to work for your advertising, and how they relate back to your business.

Google Ads

Google Ads

It used to be Adwords, now Google Ads are dominating the search advertisement. It is an online advertising platform where advertisers pay to display advertisements, product listings, video content within the Google network to web searchers. The ability to generate visitor revenue through channels such as these is vital.

Microsoft Advertising

Bing Ads

Microsoft Advertising: Much the same as AdWords, Microsoft uses the click model on web search advertising. Microsoft also uses features which allows advertisers to determine the time of day and days of the week they want their ads to run. If your research is that specific it’s something to consider.

Landing Page Creation

Landing Page Creation

This is where your clickers will wind up when they have clicked your ad. It’s got to be something tantalizing or they could close your page and have already forgotten you. Our only goal with these pages to convince the visitor to fill out a form or to make a purchase.

Campaign Management

Management And Reports

When you’re running your pay per click advertising you want to see active management of your account. You need to be able to decipher which keywords are working and how to tweak these results accordingly. Setting up multiple ads can improve your campaigns over time.

Other Ads

Other PPC And Display Ads

Amazon, Facebook,  Instagram, YouTube, Yelp, Yahoo, etc. There are many more important venues for search and many people prefer to advertise there. When someone is on Amazon they are probably looking to spend money, which appeals to ecommerce business owners. If you have products that are unique and people don’t know it, you might want to make it popular on social media.

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