WordPress and SEO – A Relationship For Success (SEOperson)

With over 10,000 WordPress themes available, it can be daunting for beginners to find the best WordPress theme to suit their needs. Is there a single WordPress theme that fits all use-cases? The answer is yes, you can use a popular multi-purpose WordPress theme on just about any kind of website. What matters most is having the right theme and when you do it makes a big difference in your website growth. Below are some of the best WordPress themes available that will be sure to get you where you want to be.

1. Divi

Divi is one of the original theme and page builder combos as well as one of the most popular WordPress themes on the market. Created by Elegant Themes, Divi is an amazing multi-purpose WordPress theme. It has been around for many years and has a huge user base of fans. It boasts many innovative features that are unique to Divi.

Over the years, Divi has been regularly updated and improved and the theme now includes a powerful drag-and-drop page builder tool, hundreds of website templates, and countless customization options and settings as well as a few other useful features. It’s competitively priced, too.

The two main highlights of Divi are its large template library and the page builder tool. Anything you create in the Divi Builder can be saved for use throughout your site via the global modules feature. Divi is easy to use and highly portable, making it easy to transfer your layouts and other assets

Pros:

  • Front End Page Builder
  • Hundreds Of Templates
  • Inline Text Editing
  • Comes Bundled With A Theme
  • Responsive Editing
  • Global Elements
  • 40+ Elements

Cons:

  • Lacks Popup Builder
  • Shortcodes When You Deactivate
  • So Many Options, Almost Too Many
  • Very Glitchy With Longer Pages

2. Kalium

Kalium is a top-selling multi-purpose and creative WordPress theme. It offers plenty of features and is a lighter, better, and faster theme from the Themeforest. With the extensive and powerful features of the Kalium theme, you can design your desired website. Kalium is a creative and portfolio theme, with a considerable number of options, portfolio styles, custom elements, lightbox and hover effects.

The multi-purpose category is a more suitable one to include this diverse template in. Whatever your plan is, Kalium can be the right choice for your photography, personal or blogging website. Crafted as a minimal and creative theme, Kalium mixes the impressive design with a clear architecture to help you build and organize an excellent site. You can choose between different layouts to customize your main menu area.

As you build a post, you can add a standard, video, quote, image, link, gallery, or audio format and you can make individual adjustments for featured image placement, size, menu, and so on. The additional customization Kalium provides makes your website more appealing visually and engaging to your visitors.

Pros:

  • Top-rated customer service/support
  • Regular update
  • SEO Friendly
  • Lighter theme
  • Customizable top menu
  • Top-rated page builder
  • WPML and RTL enabled
  • Lifetime free updates

Cons:

  • Sometimes conflicts with WordPress updates.
  • Some translations are poor.

3. TheGem

TheGem is the latest entry in multi-purpose themes from CodexThemes and it is extremely versatile. It is definitely a beautiful and functional theme that anyone can benefit from. Of the main features, TheGem offers over 40 premade homemade design concepts for a variety of niches and more than 150-page templates. This theme focuses on performance and is exceptionally beneficial for customized posts. A Visual Composer and Revolution Slider is included and you get to choose from over 2,500 font icons. TheGem really excels with its huge number of design concepts included with the theme and you are guaranteed to find what you need with ease.

Pros:

  • Impressive selection of demos
  • Intuitive demo content importer tool
  • Useful collection of premium plugins
  • Detailed theme options and settings
  • Good value

Cons:

  • Lack of support for the WordPress Customizer
  • Lots of competition from other multi-purpose themes

4. X| The Theme

X| The Theme is a top-selling WordPress theme that is especially beautiful, fast, and very easy to use. WordPress has every kind of user including small and medium businesses, bloggers, hobbyists, large corporations, eCommerce sites, photographers, and more. Many sites are a combination of different kinds of websites.

X | The Theme answers the needs of this large user base by delivering a flexible solution that can be used with any kind of website. It has an extensive range of features that most users will probably not even use half the features of the theme. You get four stacks which are themes within a theme. They work out of the box and are also very easy to customize.

X | The Theme also comes with extensions and Shortcodes that can be used to create buttons, add different design elements, add icons, and more. This theme is fully responsive and looks great on all devices. Create one-page sites with on-page navigation, enjoy highly customizable navigation menus, and the automatic handling of thumbnails.

Pros:

  • Highly versatile theme
  • Many page templates and layouts included
  • Impressive front end page builder tool
  • Regularly updated
  • Helpful documentation for beginners
  • Includes many third-party plugins

Cons:

  • A lot of features which may overwhelm new users
  • Not ideal for those seeking a minimal theme
  • Requires some configuration and set up to get started

5. Avada

Avada is the number one best-selling theme from ThemeForest. With over 500,000 sales since its launch, it is one of the most popular premium WordPress themes in the world. Avada is packed with an endless growing list of features and is regularly updated to ensure it remains ahead of the competition.

As a true multipurpose theme, Avada has several features worth highlighting. You get a large library of elements to insert into your content as well as a growing selection of pre-built websites and individual page templates. The custom drag-and-drop page builder tool is a favorite feature as are the animations including background image blur and fading effects.

Avada gives you excellent support for video backgrounds and inserting a video into your content and support for popular plugins, including WooCommerce and Gravity Forms.

Pros:

  • Includes front-end Page Builder
  • Adjustable theme settings from the Page Builder
  • 38 Demos to help get you started
  • Hundreds of theme options to choose from
  • WooCommerce Integration

Cons:

  • Expensive as pricing is per site
  • Only 6 Months Of Support Is Included
  • Theme & Page Builderlock in
  • Theme Bloat tries to do everything
  • Shortcode is based on Visual Composer

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