Mistakes you should avoid in a Google Adwords Campaign
Published On: 10/06/2012
Google Adwords Campaign is a great way to position your brand strategically and attract more traffic, which will help enhance your business. It is a great way to advertise at very low costs, yet get assured viewership and guaranteed returns. With proper focus on the monthly expenditure, cost per click, and time spent each day onsite you can certainly make inroads that will pay off in the long run. Naming the campaign aptly and creating the right keywords and selecting the countries that are more likely to respond are all important moves. This will ensure better ranking and more viewership and better traffic.
For newcomers, Google Adwords Campaign can prove to be a challenge as you are venturing into something that is not conventional and is totally new. Though there are several success stories you can get encouraged by, the ultimate test is when you plunge in with your own campaign which can either make or break you. Optimizing the campaign through proper research is something that can lead to definite success.
The first thing you need to remember is that it is considered a cardinal sin when the keywords in your campaign copy are missing. It isn’t enough to use the keyword in the headline and the first paragraph. Keywords are the essence of any ad copy and need to be sprinkled intelligently so that they cover the entire write up. However, too many keywords like the proverbial ‘too many cooks’ could certainly spoil the show. Keywords hold the key to a successful Google Adwords Campaign.
Google Adwords Keyword Selector Tool plays a crucial role in the campaign. It has a special function called ‘broad match’ which gives you a general idea about the appropriate keywords that could fit the bill as far as your products or specialties are concerned. However, depending solely on that is not a great idea, hence you could take a look at the ‘phrase match’ and ‘exact match’ features, which as the names signify are more specific and help create a better arsenal of keywords and phrases.
It will be prudent on your part to keep an eye on the usage of the right keywords. Don’t use keywords that end up in a waste of time to the searchers, and a colossal waste of time and money for you. Assuming that the keyword you think is best, and going on such assumptions is sheer foolhardiness. Google Adwords Keyword Tool Selector has a feature called ‘synonyms’ that should help find the appropriate keywords that can give you maximum mileage. This will enhance the results of the search engine and optimize better.
Most people do not have the time or the inclination to read through an entire copy. People normally scan through, and will settle to read through the copy only fully only if they happen to find something that grabs their attention. Hence, it is important to have a catchy headline that is bound to attract people instantly. Emphasize on the benefits people stand to gain by choosing your product or service. Try to elaborate on that further, with the few sentences that are allowed in a Google Adwords Campaign.
Lastly, always make it a point to make the readers visit your main page at least once. Buyers are more interested in knowing the details of a particular promotion rather the dull and monotonous details of your company. In order to get better conversion rates, direct them to the promotion area and then allow them to go to the home page just before checking out.
Andrea Walters, a freelance writer for MyTechHelp – a leader in providing support across various products brands and tech devices for individuals and small businesses in need of instant tech help. tech support