Ledford Construction & Home Improvement

We used the term “home remodeling” in Show Low on Google. This is our result. People tend to click on websites on top of the result page. These results in the search engine are all ads. Advertisers pay when someone clicks on their ads. Your competition will get more leads and sales. Advertisements are not cheap. Your area is less competitive than a large city like Phoenix. It takes time and optimization until ads perform well. However, with quality leads, one or two converted leads a week can pay for your advertisements.

Below the ads, you will find the Google Map results. These are businesses with close proximity to the customer’s location with the most and the best reviews. Ledford Construction has come up because of your amazing reviews! To keep performing well, you will need more reviews than your competition and keep this page updated with posts and links to your website.

These results towards the bottom are called organic search results. Since Google doesn’t make money with these, those are falling lower down the page. Most people nowadays won’t go to the second or third of the result pages when they are looking for a business. It is important for you to be on the first page as close to the top as possible with your main terms if you want traffic on your website. To get to this section of the page, you will need a well-done, well-optimized website that is fresh and updated regularly. A blog can help tremendously to grow a website’s content. It can lift your website up to appear when people search for similar terms. The more times you appear when people search for anything related to your business, the more chance you have to get leads through the website. You don’t have to wait for word of mouth anymore. Quality websites pointing to yours is also important.

Trust is very important online. You have used WordPress to create your website and you are using a blog theme. When visitors and search engines see your website does not have much information, they won’t trust it. People do not trust websites with little information. The website feels dated and Google loves fresh and new quality content. If you don’t have that, people will leave and this will result in falling behind in the search results.

You have many beautiful pictures on your website. People love Before-After images presented. You really need to display those on your website. When you work with us, we will always upload and optimize your latest pictures. We can create dedicated project pages displaying images during the process.  You just have to send it to us via email and we’ll take care of it.