SEO is very important for marketing. You want all your web pages, including blog posts to be optimized. Blog SEO should be done when you are creating the content, but you can also go back and optimize older blogs too.
By optimizing blogs for SEO, you boost the position of your website among the listings provided by search engines. If you want your website to rank high among search results and to be seen, optimizing your blog posts is a great place to start.
This article has the top tips to help you optimize your blog posts, so you can improve your SEO rank and increase visitors to your site.
1. Research Keywords
A common mistake to blog writing, in the beginning, is to write about what they think readers want to know. Rather than making blind guesses, do some research. Keyword research can help you find exactly what people are looking for. You can learn the topics that people are interested in so you can plan the best blog content and look for new ideas.
2. Develop a Focus Keyword
Once you have researched keywords and ideas, pick the keywords that have the highest search volume. This will be your focus keyword and the word or phrase people will be most likely to search for. The next step is to find the LSI (Latent Semantic Indexing) keywords. These are words or phrases that are related to the focus keyword you chose. You can easily identify these by searching your keyword in Google, and the ‘related searches’ list at the bottom will give you your LSI keywords.
Ideally, you want to use as many of these as possible in the blog post, to provide the most complete content for your users. But, take care not to stuff them everywhere in the posting because this will have the opposite effect. Search engines are great at detecting keyword ‘stuffers’ and your posting and site will lose rank as a result.
3. Choose Your Title Wisely
The blog title has a big impact on the search ranking for any post. The title is what search engines use to determine the relevance of the post. It is also what motivates users to click on the post when it appears. An effective title will always include the focus keyword. You also want it to be catchy to entice people to click on it because click-through rates are very important in website SEO.
One of the most effective formulas for creating a blog title is known as EMV (emotional marketing value). The idea is to use powerful words that trigger specific emotions in the audience.
4. Add A Meta Description
Meta descriptions are HTML tags that provide a short description of your post. The meta description should be used for every post to help search engines find your blog. They are also displayed if other platforms such as Twitter or Facebook share your articles. The focus keyword should be used at least once in the meta tag, earlier on in the description, and stay within the length limit of 155 characters.
5. Internal Links Are Essential
Once you have created several posts, you will want your users to read other blogs you have created. Internal linking makes sure they can easily access other content on your site. Internal links also allow you to spice up older content by linking it to newer posts and information. It should become a habit to use internal links as you create blogs so that all your posts continue to get attention.
6. Use images and Videos
Engaging content ranks content higher, so make sure you add videos and photos to your blog post. Images are best placed between paragraphs to keep readers engaged.
Be careful with any images from another website otherwise you may find yourself dealing with copyright issues and legal trouble. There are many places to find royalty-free images inline so you shouldn’t have trouble finding the right images for your post without causing problems. You can also create your own images or add any photos or videos you shot yourself.
With videos, one important thing to remember is to never upload them directly to the blog because WordPress is not optimized to serve videos. Upload to YouTube instead.
7. Readability Is Necessary
Blog posts that are easier to read will rank higher than those that are not user-friendly. Research has found that people spend less than a second deciding if they want to stay or leave. So you have a very small window to convince someone to stay and scroll through your blog. Improved readability is the best way to do this, using shorter sentences, smaller paragraphs, bullet lists, and headings.
8. Comprehensive Content
A blog post that covers a topic with detail is preferred by search engines. Collecting and using the LSI keywords is essential to this step and can give you ideas of words and phrases to use in the blog post so the content is more informative. Use headings and subheadings that include all the keywords you found. You can also enter your keyword into Image Search, and you will get more information to help create a more comprehensive post.
9. Organize With Categories & Tags
Having categories helps you stay organized and helps readers and search engines. Categories are essentially the same as a table of contents for a book and tags are the index. Divide your content into major topics with these categories, and then the tags are the discussed topics.
10. Optimize Older Blogs
You are likely to optimize blog posts as you create them, but it is just as important to revisit older posts and optimize them too. Keeping older posts optimized as well as linked to newer posts will only help your ranking and visibility. Even after the post is published, there are several things you can do for SEO:
- Promote the post on social media
- Add internal links
- Track search rankings
You should be optimizing older posts pretty often to make sure your rankings are optimized.
These tips will help you optimize your blog posts for search engines so your content and your website are top of the results list, and users will see you, click on you, and stay.