You have finally launched your new web page but there is a keyword issue. Even though you chose relevant keywords and phrases to use, the traffic is not coming in. Did you use too many keywords or did you use ineffective long-tail keywords? Both of these are common reasons for low search volume and this will affect the success of your page. The good news is that we can help you fix the issue and get your website back in business, and in search rankings.
How To Handle Low Search Volume Status?
What is a low search volume keyword? The ‘low search’ status is given to a keyword in your Ads that do not have enough traffic. This means the keyword is inactive and your ad will not appear until the traffic for this work or phrase increases. If the keyword begins to appear in more search queries, your ad will start to show. Having a few of these low search volume keywords is fine, but too many will start affecting the overall performance of your pages or campaign. In this case, you will need to make some changes to better manage these keywords.
Managing Low Search Volume Keywords
It is easy to get frustrated when you come across keywords in your title that have been flagged as low search volume. The good news is that there are ways to correct this and start getting more visibility. The first step is to find all the keywords that are flagged this way through your entire campaign and there are tools that can help you generate reports for this.
Once you have identified the low search volume keywords, you have several options for effectively managing them.
- Leave them alone – If your product or service is new, then search queries will eventually increase and eventually so will your ad. In this case, your keywords may be too new to generate search volume, but this will change with time.
- Find new options – Your Google Ads account offers a keyword tool, and you can use this to find new keywords that are already bringing in traffic.
- Change the match type – When you have keywords and phrases marked as exact matches, it is more likely they will be flagged as low search volume. This is especially true for longer keyword phrases, because it is not likely that people will search for the exact phrase with words in a certain order. To fix this, you can change the match type to ‘broad’. Then closely monitor the search queries and remove any that are irrelevant.
- Pause – If some of your low search volume keywords have low quality scores, you can consider pausing these, and allow time for queries to increase.
- Switch keywords to a new campaign – There are many keywords that are related to seasonal trends or specific events and these can be housed in other campaigns. You can maintain the same ad group names and attach a low search volume label to them, so they are out of the way when analyzing keyword activity in your account.
Can I Increase Traffic For Low Search Volume Keywords?
The answer is yes. For new products, events, service, or launches, keywords are going to be low search volume from the start. Something new does not yet exist so there is no way for the public to know what to search for. You can get around this by creating buzz and brand awareness. When you do this, people will become aware of the product or sire and begin searching. Your brand will appear in more search queries and low search volume keywords will eventually start appearing and triggering ads. Just remember to be patient, and you should start seeing results within a month or two.
What About Low Search Volume Long Tail Keywords?
Long tail keywords are typically used by customers that already know exactly what they are looking for, so their search queries will be more specific. The trouble is that while people know what they are looking for, the long tail keywords can seem irrelevant to Google and other search engines. The additional words can cause your keyword phrase to be marked as low search volume. This means, your ads will not pop up.
One of the most frustrating parts about this process is that Google will often be the one suggesting long tail keyword phrases to use. And then they label it as low search volume. If this happens to you, you are not alone. And there is no real explanation as to why this happens. Thankfully, there is something you can do about it. You can employ the same tips as above to manage the long tail keywords that have been flagged as low search volume. The most effective strategy is to add the long tail keywords to a broad match search. However, if you decide to remove them from your campaign, do not get rid of them. Keep them in an inventory because as your campaign proceeds, search queries for that phrase may increase, and then your keywords will trigger an ad.
The use of keywords in campaigns is essential for increasing traffic and your success. Long tail keywords are great for experienced buyers and can help improve SEO, so you do not want to dismiss them. There are strategies to help with low search volume keywords. The important thing to remember is that if you are launching something new, these will be par for the course. But keep our management strategies in mind, and you can be sure that your keywords will not stay as low search volume forever.