Your first site is ready to go and it is time to start thinking about SEO. If you want your customers to find online you need to rank high. How do you do this? How do you start with SEO on a brand new site? There are a few important steps to follow to get you through the SEO process so you can successfully be found online to share your products or services with the world.
Step 1: Your First Link
Google needs to know your website exists. And, in order for Google to know this, you will need to have at least one external link. More is better, but at least one will work. Google crawls the web and it follows links it comes across. It then saves the websites it finds in a database called the index. If you want to get into that index, which you will want to do for website searches, you need one external link.
Step 2: Keyword Research
You need to make sure you are bringing in the right audience. Who are your customers? For whom did you build this website? And what terms do your customers use when searching on Google? The search intent of your desired customer base matters to your discovery online. Find out as much as you can about your audience and what they are searching for. In SEO terms this is your keyword research.
This is a hard and important phase. There are a lot of helpful tools that make doing keyword research easier. Some of these tools are free, others are rather expensive. They do help make this difficult phase of keyword research easier. Put serious thought into your audience and the search terms they are using. It’s also important to analyze what you’re seeing in the search results pages when entering your keywords. Take your time for this phase because when done correctly, you’ll come up with a long list of keywords you want to rank for.
Step 3: Set Realistic Goals
For a new site, it is difficult to rank high in the beginning. Older sites already have a history and have established their authority as well as created numerous links pointing towards them. For a new site to rank, you will need to have patience. Some search terms will be out of reach for a new site because there’s too much competition.
This makes it hard for any new site or blog to rank at first. If you’re just starting with your site, try to aim at ranking for long-tail keywords. Long-tail keywords are keywords that are longer and more specific so will have much less competition than the popular head keywords. Eventually, as your site starts to rank for the long-tail keywords, you can try and go after the more head keywords.
Step 4: Internal Linking
Along with the following links to your website, Google also follows the links on your website. This is your internal linking structure. Google crawls through your website following the internal linking structure of your site. That structure is like a guide to Google so you need to make sure your internal linking structure is flawless. This will significantly help with your ranking.
Step 5: Content Structure
When you start a brand new website, you probably won’t have much content. This is the perfect time to think about the structure. Now is the time to think about the things you want to put on display and which items you want to hide, like organizing a closet. So, decide which pages are most important to you. What are the pages you want to rank with? Make sure that these pages have the most internal links pointing towards them.
Step 6: Start Writing
In order to get ranked, you need to have content. A very important step in how to start with your SEO is to write the perfect content for all these search terms you want to be found for. Our analysis will help you to write a text that is both readable and SEO friendly. While you’re writing, make sure to use the words you want to be linked to. Use them in headings and in the introduction and conclusion of your text. After writing your text, you should optimize your SEO title and your meta description and we can help you with these things too.
Step 7: Get Links
External links are important to get your site in higher ranking search positions, but gathering those external links can be challenging sometimes. Make sure to write content people will want to share and link to. This means original ideas and valuable content that will make people want to share with others.
What Happens Next?
There is more to SEO than these 7 steps. But this is where you start. In order to get long term high rankings in the search engines, you will need to stay diligent in terms of keeping up with keyword searches, linking, and creating valuable content, Your site structure has to remain flawless and this can be challenging when your site is growing. So, if you want to rank the highest, your site needs to be the best, and we are here to help you with any of the steps along the way.