For your website, anytime is a great time to clean up old pages and give your site a refresh. People love new things, and sprucing up your pages could be just what your site needs to keep current viewers interested and bring in new traffic. Just like spring cleaning at home, you can either make a few changes through the site or you can do a complete overhaul. Depending on your current traffic and trends, decide what type of makeover your site needs and start cleaning. Here are the top places we recommend you start with to clean up your website.
How To Clean Up Your Old Web Pages?
Step 1: Perform a Site Audit
In order to clean up your web pages, you need to first identify what needs to be cleaned. A full-site audit can help you do this so you can find out what is currently working and what is not. The first part of an audit involves assessing current performance. You can do this by creating a sitemap and then using analytics to evaluate trends across pages. Next, you need to analyze the current SEO of your site to identify which efforts are working. An SEO audit also helps you find potential issues that are harming your traffic and visibility. Make a list of any issues so you know what needs to be cleaned up.
Step 2: Review and Update Content
The initial review of your content needs to be done to make sure that it is meeting your customer needs. A successful website answers the needs of customers and this means that content should mention them five times more than it mentions your business. If this is not the case, the content needs to be cleaned up and edited to focus more on the needs of your audience. You also want to make sure the content embodies your mission. You need to appear as an expert in your industry, otherwise people will pass you by. Nothing turns people away faster than outdated information, so during your content review, make sure information and facts are up-to-date, and include any new changes in the industry. If you offer services or products, make sure descriptions are updated and if needed, add new keywords to fit with current search trends. If you do not already, start using regular blogs. A constant stream of new content is a great way to bring in new traffic, retain current visitors, and provide up-to-date information. If you have used blogs, review old posts and update with new links and updated information to freshen them up.
Step 3: Review & Update Website Usability
You can have the freshest content out there but if your site is not easy to use, people will leave. Check all internal links and navigation to make sure your visitors can get through the site easily. They need to be able to find exactly what they are looking for with ease. You also need to clean up grammar, spelling, and layout, so that content is easy to read. If there are any broken links, replace them with newer, working ones. The nicer and easier a site is to use, the more people will visit and stay.
Step 4: Evaluate & Update Call To Actions
Calls to actions (CTA) are important to any website as they prompt your viewers to buy or sign up for something, or seek more information. If the CTAs are not clear and easy to find, customers will not be led to conversions or purchases. People on sites want to find something quickly and easily, so make sure all your CTAs are easy to find and that all information is provided that your viewers will need. You can even be as obvious as telling them to ‘click here’ to buy or sign up. Simplicity works.
Step 5: Check 3rd Party Apps & Extensions
If you have social media feeds linked to your site, you need to make sure these are working properly. If not, it might be a good idea to add these. Social media is a great way to reach new viewers, and can help bring traffic to an old page. If you have third party pages, make sure they are running properly as issues with these will cause issues to your page. For any posts, be sure you activate spam blockers or add them if you do not already use them. Run analytics on your third party applications as this will help you identify trends and behavior of viewers to help you better design and update your pages.
Step 6: Freshen Up The Look
Once a year, it is a good idea to freshen up the overall appearance of your site. You don’t want to make any dramatic changes, as current viewers may be confused and think it is something different. However, working with a web designer to update color schemes, themes and fonts, is a great way to give a new look to an old site. With a web designer’s help, you can find new colors and styles that fit your personality, mission, and the industry. Another easy way to freshen up pages is to change images. Adding or replacing new images, videos, and photos, can give a new look without changing the message. You can also take a look at your company logo and update or create a new one for additional freshness.
Step 7: Renew Domain and Hosting
Once the pages are refreshed and ready to go, the final step is to renew your domain and hosting plan. Most plans require annual renewal, so make sure you get this done. Your spring cleaning is the perfect time to evaluate your current hosting provider to make sure they are providing quality service, protection, and maintenance. If there are issues with security and glitches, it may be time to switch to a trustworthy, responsive, and experienced website hosting provider. If you are only renewing your domain name, make sure it fits with your identity and purpose and then make sure all redirects are in place to get viewers to your new domain.
Whatever changes you make, be it some light cleaning or an overhaul, updating and refreshing your website is a great way to keep traffic coming. Everything gets stale over time and people are always looking for something new, so a few of these tweaks and updates to your pages can bring all new life to your site, and more business to your company.