The world of marketing and advertising has been making strides, especially with various advancements in technology. Whereas business owners can leverage traditional strategies like word-of-mouth and TV advertisements, they now have a whole lot of options in the form of websites, social media, and many more.

Because of this, business owners need to ensure that they are using different avenues to promote their products and services. If you are a construction company owner or manager, your marketing mix needs to incorporate traditional and more modern advertising techniques for your business.

In short, you need to strengthen your digital presence. Not sure where to start? SEOperson has over 10 years of experience in marketing small construction companies. You can learn more about the best advertising strategies for construction companies along with helpful tips on how to boost your sales and grow your company.

Top 5 Strategies for Advertising a Construction Company

The thing about marketing and advertising is that there are various techniques you can use to achieve your goals. What you should remember is that you do not have to use all of them to see positive results. This is why you deploy a marketing mix or a combination of strategies that you want to implement for your construction business.

In short, you just need to pick the best techniques and develop a marketing mix that works for your company. Here are five of the most effective strategies.

  • Search Engine Optimization

When it comes to digital marketing, deploying a search engine optimization (SEO) strategy should be one of your priorities. You want to make sure that people looking for your specific service will be able to find you using techniques they typically use.

Keep in mind that people tend to look to Google when they have questions. Interested in finding a commercial construction company? The first thing you check is Google by making a query using that keyword.

The thing about Google is that it utilizes the user’s information such as their location based on their IP address and returns with a list of possibly useful links. These pages typically contain keywords.

What you need to remember is that these links also come from a highly reputable website with high trustworthiness and popularity. SEO plays a huge role in helping these websites rank high, and you can definitely use it to boost yours.

When implementing SEO, you might want to pay some attention to your local SEO activities. Remember, users, not only tend to use keywords like “commercial construction company” but also words like “near me” or “in Houston,” for example.

You need to take advantage of this as it can help you connect with more potential clients. You can do this by including your company’s name, address, contact info, and branch details on your website’s contact page. You also need to make sure that the details are consistent over different platforms.

  • Build a Responsive Website

Speaking of the website, every business needs one. Remember, your website is the virtual equivalent of your physical office or store. Now, let’s say you have a website and you have optimized it to include every essential information about your company, products, and services.

The next thing you should consider is if is accessible to individuals accessing it using different platforms.

Imagine this. You visit a website on a computer and it looks fine as everything fits perfectly and you can browse with minimal issues. When you visit it again using your mobile device, the result is not the same. This is because the website does not make use of responsive web design.

Responsive web design is the concept that utilizes different techniques to make the website “respond” to different user environments. What makes it responsive is the fact that the website can modify or alter its appearance and layout based on the platform it is being used on.

So, a responsive website will look and function right whether you access it using a computer, tablet, or mobile phone.

  • Prioritize Content

A lot of companies are aware of the necessity for websites and other digital platforms like social media. This is why they invest in these things to improve their chances of success. What they don’t realize is that they need content to take full advantage of these platforms.

Content helps business owners convey their message. It can come in different forms such as blogs, audio, videos, and images.

To help create the result they want to see, business owners need to make sure that their content is high quality and informative. Remember, potential customers, are not only looking for products or services but also information about which type of service suits their needs the best and the quality of service you have to offer.

Again, content can help you attract potential customers by providing such information. For example, if you are offering kitchen redesigning or patio building services, then you want to inform readers why they need to hire contractors that specifically offer those services.

How does this help advertise your offerings, you ask? Well, remember SEO? On-page and off-page SEO helps lead potential customers to your websites. Just make sure that you develop content that contains the right keywords and incorporate them in meta details such as descriptions, tags, file names, URLs, and more.

Aside from blogs, you want to generate content like infographics, informational videos, and other similar media.

  • Leverage Social Media

As mentioned, content is what pulls potential clients in and one of the most effective ways to share them is through social media. In the past, platforms like Facebook, Twitter, and Instagram were seen to be only about social networking.

However, it transformed the marketing landscape by providing an easy way to get in touch with the target market. The construction industry can benefit from what it has to offer.

What you need to understand is that individuals who are looking for construction services are also on social media. You can raise your brand awareness by being on these platforms.

Again, what you need to focus on is content because this is what you will share on your feed and what your followers will see on theirs. The quality of your content should fit your target market.

Because construction is a very professional space, you want to create posts that users can benefit from such as informational ones.

  • Email Marketing

SEO, content marketing, social media marketing are meant to attract leads and retain their attention so that you can help them through the buyer’s journey. What many business owners fail to do is to retain customers.

This means taking existing customers and turning them into repeat customers. Email marketing is an effective tool to remind individuals who have already shown interest in your service that they can always turn to you when they need it.

Tips to Effectively Advertise Construction Companies

Now that you know five of the most effective advertising strategies, you can create your own marketing mix using these techniques. You can effectively implement your plan by taking cues from some of the marketing industry’s best practices. Here’s what you need to know.

  • Make Your Contact Details Easy to Find

When designing your website or creating your social media profile, you want to make sure that you make contact information easy to find. Remember, construction customers are looking for companies they can consult before agreeing to a deal.

Your contact page should be easy to find complete with your address, phone number, and email address. An instant messaging option is also attractive to customers as it lets them reach out with minimal effort. For your social media, make sure to post this contact info in the About section.

Now, what you need to work on is the availability of people who will manage these contact avenues. You want to make sure that you will be able to answer calls, emails, and chats promptly as it can spell the difference between leads and sales.

  • Set Up Your Google My Business Page

As mentioned, Google is a valuable platform when it comes to marketing. One thing that business owners should take advantage of is the Google My Business platform.

You know those information boxes that show up when you search for a restaurant near you, for example? Those are the GMB profiles of those businesses. You want the same thing to appear when potential customers search for your services.

These not only contain information about the company such as its contact details, websites, and type of business, but also valuable info such as opening hours, exact location on Google Map, photos, and more.

It also contains reviews and ratings from existing customers. You can leverage GMB to boost your online reputation, while also serving information that potential customers are looking for.

  • Offer Promos and Discounts

Promos and discounts incentivize existing customers to do business with you once more. You can get in touch through email marketing as it is proven to be effective. Plus, it is much less bothersome to customers than cold calls.

The Bottom Line

Your construction company can benefit from some of the most effective advertising strategies and tips. With the right marketing mix, you can achieve your goal of increasing your sales and ultimately growing your business. SEOperson has been managing construction companies for many years. If you need a website manager who can take care of your website while also driving traffic to it, contact us today!

Interested in seeing what we can do for you?

Contact us to start the conversation. You’ll be happy you did.