With the ever-changing rules around SEO, it can be challenging to find just the right number of words your blog post should have to attain better rankings. While content definitely is king when it comes to marketing, the length of these posts also matters, which is why knowing the sweet spot is key.

If you’re wondering about how long your blog post should be for SEO, we’re here to answer just that through this article. Let’s explore how the number of words factors in upping your rankings and proving your brand expertise in the field.

Ideal Blog Post Length to Get Better SEO Rankings in 2022

Numerous information is said to be quite difficult for people to process, especially when these are given all at the same time. This is why short-form content has been gaining better traction these days, with people turning to information they can easily chew on.

Blog posts, on the other hand, shouldn’t be short at all. As a matter of fact, the longer the blog post, the higher the chances of it ranking on Google and other search engines out there.

In 2022, the number of words that hits the right spot is anywhere from 1,760 words to 2,400 words for SEO marketing. Other specialists in the field, such as inbound marketing company HubSpot, claim that blog posts should be around 2,100 to 2,400 words.

At the very least, posts should have a minimum of more than 300 words depending on the type of blog you’re going for. Keeping up with the ideal number of words allows your blog or page to rank better in terms of the relevant keywords in it.

The Need to Create Longer Blog Posts

‘Thin’ content, or those that have less than 300 words in it, is the bane of writing within the marketing world. This is because these do not hold much power not only in making your website rank, but also focus on the target keywords.

Longer blog posts, on the other hand, make it easier for your page and the content to rank. By extension, this makes it possible for you to reach more people in return. Long content also ranks and performs better as these provide an avenue for you to have more original content and make users stay on your page longer.

What’s more, lengthy content allows you to cover more of the topic and discuss the relevant information regarding this, making you have more authority and credibility on the matter. You can also shed more insight and create internal links or backlinks to statistics and research.

Essential Aspects You Need to Have in Your Blog Post

It’s easy to focus on the number of words you have to write and this is not at all simple, not when the blogging community is a downright competitive space. To truly achieve ranking within the marketing industry, here are some aspects you should include as well.

  • The Right Target Keywords

Using relevant keywords will help optimize your blog posts for SEO. To know what target keywords you should use, tools like Ahrefs or SemRush are of great help. In using these, you can actually see what keywords drive conversions, and by extension, the kind of content that’s already written about these.

  • Using Subheadings for Readability

It’s challenging to read through longer blog posts especially when people are so used to short-form ones. One way to keep readers engaged throughout the end is by using different subheadings. This gives them the means to easily read through the breaks, particularly when coupled with shorter sentences.

  • Add a Unique Point of View

Numerous articles have been written on the same topic. By adding original thought and information, as well as authoritative data and backlinks, your content will be deemed unique and will have a better chance of ranking on the Google search page.

The Bottom Line

Writing longer blog posts is definitely key to gaining better SEO rankings. While it can differ from one writing style and intent to another, these more substantial details can give readers ample information on the topics they need, making it gain organic rankings in search engines.

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