The web pages on the top of Google’s search results have one thing in common: they all are well written. I’ve been optimizing websites for years but my SEO references do not talk about writing much. Lately I got struck by the fact that it’s not only about algorithm and spiders and keywords but good writing matters.
Most of the webpages on the top of searches has a good amount of written content. They all share some common features like updating. Websites that are updated regularly every two weeks or each week or added new content to them often have more chance succeeding. Also they had no or very few grammar errors. Do not write long sentences and keep your content relevant. Your content has to match with your keywords.
Make sure that have your site written by a content writer or someone who is good with writing. Use the language of your target audience and update your site’s content regularly, maybe add a blog.