Your page title is important because it is the first thing browsers will see when using a search engine. When several options are presented, the page title is often the main factor in whether your page gets selected over another. When it comes to SEO ranking, your page title and the description of your page in the title tag have the most impact.
Why Google Rewrites Your Page Title and What to Do About It?
With SEO being so instrumental in the success of a webpage, many users continuously make tweaks and changes to their tags and title page so as to increase their SEO popularity. However, Google is many times changing page titles if it thinks that the page will perform better under an alternative tag. The artificial intelligence mechanisms within Google will be able to override and change your page title if it is not performing well.
Google is designed to serve those searching the Internet. To that end, it makes alterations to tags and titles in order to better provide results based on what the browser is looking for. AS Google works to provide the best search results for browsers, you may see slight variations to your title page and tag. You may also see a different meta-description, as Google will pull from your site the most relevant snippet of information based on the search.
This doesn’t mean that you no longer have control over SEO and your page. Google is the search engine and therefore, does have rights to alter this information. You do, however, maintain some control. The best way to handle this situation is in your approach and how you set out designing your page in the beginning. Essentially, if you do the work, then Google won’t have to.
You need to create a well-optimized content for your keyword. Google may be pulling different snippets to represent your content, but at least it is all still coming from your page. All the content on your page needs to be optimized for both primary and secondary keywords. In this way, you will also be serving the browser. Google will continue to play with the content so it can provide only the best for the user, but with the content being all yours, you don’t miss out.
When doing keyword research, make sure you look at the search intent of the keyword. When you better understand the goal of the person browsing, you will optimize your keyword. The goal is to always get your content closer to what the browsers are searching for. Google works to give searchers what they want and when your page meets those needs, it will feature high on the results list.
Optimize your content for primary, secondary, and even tertiary keywords. The more the better. As Google searches through related content, it will find snippets from your page that match more often. The descriptions may change a little when the results are displayed, but so long as it is your content, the browser will come to you. By incorporating search intent into your keyword optimization, you are working to better serve the browsers, just as Google is too.