These results towards the bottom are called organic search results. Since Google doesn’t make money with these, those are falling lower down the page. Most people nowadays won’t go to the second or third of the result pages when they are looking for a business. It is important for you to be on the first page as close to the top as possible with your main terms if you want traffic on your website. To get to this section of the page, you will need a well-done, well-optimized website that is fresh and updated regularly. A blog can help tremendously to grow a website’s content. It can lift your website up to appear when people search for similar terms. The more times you appear when people search for anything related to your business, the more chance you have to get leads through the website. You don’t have to wait for word of mouth anymore. Quality websites pointing to yours is also important.