Many people try to take advantage of search engines to place their site high on search engine results pages, which is the reason why Google continues to release new updates to discourage the unethical use of search engine algorithms. Google has always been trying to improve their search algorithms to ensure that you get relevant results, and the introduction of the Penguin update is just another attempt to make search engine results a little more useful.

google penguin

The Use of Black-Hat SEO

Many people try to take advantage of different black-hat SEO techniques – these optimization techniques help their sites with substandard content rank high on search engine results pages. It is often quite annoying and frustrating for the users to type in a keyword in search engines only to find these low-quality websites right at the top of the list. The company has introduced the Penguin Update just to tackle these black-hat SEO techniques more effectively.

Will the Penguin Update Affect My Site?

It depends. As mentioned, the Update is introduced only to keep black-hat SEO experts from taking advantage of search engines. It means that if your site has quality content and doesn’t rely on black-hat SEO techniques, the chances are that you will notice no ill consequences. Moreover, if you have a website, which is around for quite some time, and have most of your pages indexed by Google, you need to see any chances made to your previous rankings. If nothing has changed, it means your website is in the clear.

More about the Penguin 2.0 Update

After the introduction of the Penguin Update, the company has also released another fix for the current penguin update. Just like with all of their updates, they always find certain loopholes that they think should be fixed immediately. That’s why they often come with another update after they make certain changes to their algorithms. To ensure that they have made the right changes to their search algorithms, they now make use of human administrators who check the quality of results. This tells them why different poor quality sites managed to avoid the net.

The same thing happened with the original Penguin Update, which has now changed to the Penguin 2.0 update. This update comes with a long list of changes, which will improve users’ experience by penalizing low-quality websites.

Few Tips to Stay Afloat

The most important thing you should bear in mind is that you are only going to get penalized if you don’t understand the difference between optimization and over-optimization. You need to should avoid changing your keywords too often and never use those keywords in your content in a way that the search engines take it as keyword spamming or stuffing. The only way to succeed is to make those keywords appear more organic in your content.

Gone are the days when it was enough to write your content for search bots. Now, you have to change your strategy – you need to use keywords in your text but have to write it for humans. With the Google Penguin 2.0 Update, the company has shown how concerned they really are about improving users’ experience. After these updates, SEO text is not that important – the information you present in your text matters the most. Therefore, it is important to keep your target audience in mind when creating new content. Look for unique and original ideas to make it more interesting for your readers.

Other Effective Tips to Help You

Another very important thing to bear in mind is that it was fine to collect someone else’s content and spin it in some ways to use on your website. This is no longer effective, and if someone thinks you have used their content, they can actually report you to Google. They will take it as an effort to produce spammy content, and the Company can actually punish you for this act.

Interestingly, Google cannot determine if you have rewritten text taken from other sites, which is a good thing, but you should never copy it word for word. The problem is that sometimes users will feel that they have read the same content elsewhere and there is no new information you are sharing on your website. This is when they may report your site and Google will flag it as being spammy.

You should also be extremely careful about adding affiliate adverts on your website. This is something you usually see in low quality website, and even if you have good quality content on your site, it may still have the look and feel of a spammy website. In addition to this, you should never install any malware on your website and use your cookies sensibly.

At the time of designing your website, you should ensure that you don’t hide your pages. It may be fine to hide checkout and payment pages, but you should not do the same with so many pages. Do keep in mind that Google has now devised ways to detect hidden pages and their crawlers are now a lot more efficient in reading JavaScript, so you cannot fool them all the time. This is a black-hat SEO technique, and you may get your website penalized for trying to manipulate the system.

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