Running a blog is a lot of fun, but it takes a great deal of work, as well. Even for the most natural writers, there will be times when it gets difficult. The biggest problem is often how to come up with topics. When you cover a certain topic for long enough, you’ll eventually feel like you’ve written everything there is to write about.
The good news is that you can almost never exhaust a topic. In fact, once it becomes difficult to think of topics is when you usually stumble into more interesting articles.
Of course, you still have to be able to think of something, so let’s look at some tips for coming up with blog ideas.
Interview Someone in Your Field
A great way to come up with a good topic is to interview someone knowledgeable or well-known in your field. When you do this, all you have to do is come up with some interesting questions. The rest of the article will essentially be written by the other person. They may also tell you some things you’ve never thought of before, which can lead to some interesting articles later on.
Staying on top of current events will always give you something to write about. Not only will you have fresh content, you’ll be posting about something that is relevant. It won’t be an article that’s similar to something your reader saw a few weeks ago because it will be about an event that happened recently.
Look at new products and services related to your field and give your honest opinion about them. If you can provide people with accurate descriptions of these things before they try them, they will learn to trust what you write. This goes a long way towards making you an authority in your field.
It is especially helpful if you offer your ideas on a product that is somewhat controversial. Everyone is wondering about, so feed off their curiosity. For example, if you are a health or weight loss blogger, you could try taking B12 injections for a few months. Give readers a day-by-day account of your experience with the B12 injections. They’ll appreciate learning how the drama unfolds!
Stay on Top of Trends
Try to find out what your audience is talking about right now. Look at Google Trends and Trending Tweets to find out what topics are popular or controversial at the moment. If people are talking about something, chances are they’re interested in it, and if people are interested in something, chances are they’ll take the time to read about it.
Take a look at Topsy. Simply enter a keyword or phrase and you can see how popular the subject is on social media. Topsy gives you a real-time look at what is trending online.
Another option is to pass the torch on to someone else. Find another successful blogger in your field and offer to let them do a guest blog. They will generally accept, as it will help them reach a larger audience and lead to more inbound links. This will give your blog a fresh perspective and new content with no effort from you. It will also help to get new readers interested in your blog.
Find Your Inspiration
Blogging is a great way to put yourself in the public eye, but you have to consistently offer interesting content for your readers to enjoy. Coming up with new topics can be difficult, but you can’t let that stop you. Dig deep and find new issues to discuss.