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Richard Madsen

Marketing Consultant Expert
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“The theme is always up to date with the changes of wordpress, following everything that’s happening.”

George Anderson

Avada’s CEO



Webmasters are worried about the possible fallouts of switching to HTTPS from HTTP site for SEO purposes. HTTPS means secure. You will have to get a SSL certificate and apply it to your website in order to be able to migrate successfully to HTTPS.


Google has been telling webmasters that the process is entirely safe. However, it is also necessary for you to take the required precautions so that the traffic towards your site doesn’t get affected by the switch.


The first and the most important thing is to let Google know that you have moved to an HTTPS site. Google will make available more documents in the coming days but there are presently a few tips that should be kept in mind.



  1. You must decide beforehand what kind of certificate you would need. Is it a wildcard, single of multi-domain certificate.
  2. 2048-bit key certificates should be used
  3. Using the relative URLs
  4. Using protocols relative to the URLs
  5. Allowing page indexing by search engines where needed.


Google has made available some tools which would allow better handling of HTTPS sites. The switching process must be tracked carefully. Google has also made it clear recently that switching to HTTPS will also enhance your ranking. This boost in ranking is designed to encourage user to make the switch to HTTPS.


HTTPS Ranking signal runs in real time.

This ranking signal runs in real time unlike Panda or Penguin algorithms. Immediately after your HTTPS URL is indexed by Google, there is a tiny boost in its ranking. Of course it doesn’t mean that the ranking will immediately jump from its current number to the one above, but the boost will be real and work behind the scenes most of the time.


Ranking Signal on URL to URL basis

If your site has only partly migrated to HTTPs, the ranking boost will be applicable only on those parts that have migrated and not on the rest of the site. Google would prefer that you switch the entire site, however, if your want to get it done in stages, you are allowed to do it.


Change of tool is not supported

As yet, the change of address tool does not support HTTP to HTTPS migration. There is no indication when the change of address tool will be able to support the migration.


The HTTPS ranking signal does not relate to other algorithms like PANDA

There is a misunderstanding among several webmasters that the HTTPS ranking signal is a component of Panda algorithm. This is not true. This former is a lone signal which works and operated independently.


Moving a WordPress site to HTTPS

Google’s announcement that it began using HTTPS signal has implications for every webmaster who uses the HTTP protocol. Presently it is only affecting a very tiny percentage of search queries around the globe. However, this is only a temporary phase meant to give time to webmasters to carry out migration.In the following lines, the difference between HTTPS and SSL will be discussed and how SSL certificate can be installed and activated. Moreover it will also be discussed how to move WordPress from using the HTTP protocol to HTTPS.


The difference between SSL and HTTPS

Secure Sockets Layer (SSL) is establishes a link between the browser and the server. The link makes sure that the communication between the two remains secure so that there is no intrusion and tampering. HTTPS is a URI scheme that possesses HTTP identical scheme. However, HTTPS offers the opportunity to the browser so that it can use an additional layer of SSL encryption for the purpose of protecting the traffic.

SSL certificate has the name of the domain, address, name of the city, state and the country. It also has the expiry date of the certificate as well as the data pertaining to the competent authority that issued the certificate.

When the browser make contact with the site it checks the SSL certificate for expiry date and whether it is used for the purpose it was issued. Using HTTPs is recommended on networks that are not encrypted like the Wi-Fi. On such a network, anyone may sniff and get hold of sensitive information.

When the data is served through HTTPS, it cannot be altered or changed by a third party.




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