Pay-per-click advertising is still one of the most effective tools available despite being around forever. These ads can target specific populations of consumers and they are very cost-effective. There are a few important statistics you should be aware of to improve your strategy in relation to PPC ads. Why Choose PPC [...]
It is clear to see that COVID-19 has disrupted all aspects of life. People and businesses have had to make significant changes to adapt to this new situation. For businesses to best position themselves through this time of uncertainty, it is worth re-visiting their 2020 SEO strategies. Our guide outlines both [...]
During these challenging times, every business is facing uncertainty. The pandemic will pass and you will want your business to stay in front of everyone’s mind. We have the top 10 digital marketing ideas you can use during the COVID-19 pandemic to connect with your customers via social media. 1. Connect [...]
When it comes to pay-per-click (PPC) advertising, there are constantly changes in trends. For 2019 you need to know what the current trends are to keep your website optimized and ahead of the game. The more informed you are, the better your business will be. 1. No longer exact matches: Google [...]
The Close Variant Keyword Matching Method If you have used Google Adwords for a long time, you know that Google Adwords used to be different. The search parameters used to be such that the exact match terms were required. Close variant keyword matching is the new standard. Keywords can trigger for [...]
Facebook has released 4 new ad upgrades to their existing advertisement system for mobile users. Almost 1.25 billion people access Facebook from their smartphone and the company earned 73% of its advertisement revenue from mobile users in the first quarter of 2015. At Cannes the company announced 4 new integrations to [...]
I recently moved to another State and ended up looking for a new job. Most companies I was interviewing with were companies that already had online presence but they never had SEO done. Now they are realizing that they need internet marketing to create brand awareness which will result more sales. Those companies were [...]
Internet Marketing is new profession, there are no schools teaching it, we all learn from the sources that are available on the web and seminars. It requires a massive amount of knowledge and dedication to keep up with the newest trends and amazing analytical skills. But what exactly internet marketers do? - keyword research: [...]
Even though I prefer SEO I must admit that PPC is also needed. Especially at the beginning when your website is new and you are not showing up in the search results. Later too you I advise you to use Pay Per Click advertising, you don't want to lose any sales. I [...]
