Pay-per-click advertising is still one of the most effective tools available despite being around forever. These ads can target specific populations of consumers and they are very cost-effective. There are a few important statistics you should be aware of to improve your strategy in relation to PPC ads. Why Choose PPC [...]
It is clear to see that COVID-19 has disrupted all aspects of life. People and businesses have had to make significant changes to adapt to this new situation. For businesses to best position themselves through this time of uncertainty, it is worth re-visiting their 2020 SEO strategies. Our guide outlines both [...]
During these challenging times, every business is facing uncertainty. The pandemic will pass and you will want your business to stay in front of everyone’s mind. We have the top 10 digital marketing ideas you can use during the COVID-19 pandemic to connect with your customers via social media. 1. Connect [...]
To get the right customers, you need to have the right internet marketing. A well-designed website will bring the right customers right to you. This is where SEO comes into play. The purpose of SEO is to get your company’s website to the top of search results, which makes you one [...]
When it comes to pay-per-click (PPC) advertising, there are constantly changes in trends. For 2019 you need to know what the current trends are to keep your website optimized and ahead of the game. The more informed you are, the better your business will be. 1. No longer exact matches: Google [...]
When it comes to Google Ad campaigns, advertisers are always on the lookout for ways to improve their metrics. This is the only way to have any success out there. Quality scores and click through rates (CTR) are the best way to improve your search results and your overall bottom line. [...]
Understanding what your keywords are is easier for someone and hard for others. Either way, keyword research is not something that should be rushed. To find your keywords however you need to know first how people search. Once upon the majority of searchers typed in one-word keywords but eventually they were [...]
The Close Variant Keyword Matching Method If you have used Google Adwords for a long time, you know that Google Adwords used to be different. The search parameters used to be such that the exact match terms were required. Close variant keyword matching is the new standard. Keywords can trigger for [...]
Facebook has released 4 new ad upgrades to their existing advertisement system for mobile users. Almost 1.25 billion people access Facebook from their smartphone and the company earned 73% of its advertisement revenue from mobile users in the first quarter of 2015. At Cannes the company announced 4 new integrations to [...]
You have people view your products or services that interest them. However, not everyone who is on your website would purchase them at one go. Many would purchase it a few days, weeks or even months down the line. Many people visiting are in just the "research mode". Just another advertisement to [...]
