When it comes to pay-per-click (PPC) advertising, there are constantly changes in trends. For 2019 you need to know what the current trends are to keep your website optimized and ahead of the game. The more informed you are, the better your business will be. 1. No longer exact matches: Google [...]
What Is RankBrain? RankBrain is an addition to the existing Google search engine algorithm based on artificial intelligence (machine learning) that was initiated at the beginning of 2016. What does RankBrain do? Google has stated that their search engine algorithm is based on hundreds of different "signals" or factors that together [...]
Many people try to take advantage of search engines to place their site high on search engine results pages, which is the reason why Google continues to release new updates to discourage the unethical use of search engine algorithms. Google has always been trying to improve their search algorithms to ensure [...]
