Most business owners or marketers are aware that creating good quality content is one of the best ways to keep your website at the top of any search results. But, you don’t always have to be creating something new to improve your website. You can optimize your website and content by [...]
Google wants its search engine results pages (SERPS) to stand out. And, you want your SERPS to do the same. The goal is for people to find exactly what they are looking for and need. One of the ways this is done is through local justifications. These are important snippets to [...]
SEO is very important for marketing. You want all your web pages, including blog posts to be optimized. Blog SEO should be done when you are creating the content, but you can also go back and optimize older blogs too. By optimizing blogs for SEO, you boost the position of your [...]
SEO copywriting refers to content that has been optimized to appeal more strongly to a targeted audience. The content is optimized using keywords and search engine algorithms. The content is interpreted by Google while also being the content that you want your audience to read. Essentially, when you create online content, [...]
Many readers want meatier content which is why long-form blog posts are popular. Not everyone on the web wants to scan. In fact, long-form blog content is one of the best ways to make your site stand out and get attention. But, you need to make sure there's more to the [...]
Your first site is ready to go and it is time to start thinking about SEO. If you want your customers to find online you need to rank high. How do you do this? How do you start with SEO on a brand new site? There are a few important steps [...]
Keyword research is the first and very essential step in the SEO (search engine optimization) process and is an integral part of your SEO strategy. Before you create your website’s content, you have to find out what search terms your audience uses. These are keywords and based on these keywords you [...]
With over 10,000 WordPress themes available, it can be daunting for beginners to find the best WordPress theme to suit their needs. Is there a single WordPress theme that fits all use-cases? The answer is yes, you can use a popular multi-purpose WordPress theme on just about any kind of website. [...]
Do you need to change a WordPress theme and are having trouble getting this done? The process for switching WordPress themes is simple, but there are extra steps you should take to make sure it goes smoothly. We have put together this beginner-friendly tutorial to help you learn the best ways [...]
Dynamic Search Ads (DSAs) made their appearance on the digital advertising scene back in 2011 but they have since gone through some serious upgrades. No matter how advanced and automated they become, DSAs still function on the same core principle as they always have which is to better target your ads [...]
