Starting and running an online business is a great thing. However, many business owners and internet marketers fail online because they don’t monitor and keep track of their visitors. It is important to know where the visitors are coming from. How do they find your site? How they respond to your site? Without keeping track of all these things, you can’t expect to make a successful online venture. So, how to achieve this? Web analytics or Google analytics offered by an expert can be very useful in monitoring and keeping track of your website. Based on the performance of your site, necessary amendments can be made to improve the page rank of your site and attract more visitors.