If you are looking for some great ideas to use on your blog, you may want to start by creating interesting titles that will not only capture your target audience’s attention but will also keep them engaged with useful information. Since Internet marketing and SEO strategies constantly change based on the major search engines and the online marketing industry as a whole, site owners are often tasked with finding out what strategies and techniques will work best. Specifically, when it comes to posting information on blogs that will drive more traffic to their sites, while also keeping them on the top of the search engines for visibility. More importantly, the information posted on blogs must serve several different purposes including the following:
- Titles that Instantly engage the attention of the target audience and provoke them to read more
- Content that is useful enough to be used in the real world
- Call to Action statements that will lead them directly to local companies to conduct business
- Using the best keyword and phrases that help to get the content of the local company to the top of the search engine
One of the best things a local company could do for its website is to create a blog section where it can talk about things related to its business. This has the potential to reel audiences into the marketing funnel and attempt to convert them into customers.
For your blog to be effective, you need something that can connect with your potential customers at the onset. There is no better opportunity than the blog title. This is why you should choose one that is informative, accurate, and intriguing.
There are many ways to write a blog title, and you have probably seen countless of them. You want to apply some of the best practices when making your own. Read on to know more.
Why are Blogs Important?
Before talking about the best ideas for creating blog titles, we need to talk about the reason why blogs are a vital part of a local business website. Now, this can be a technical topic, but the first thing you should know is that online marketing is your best friend if you want to gain more customers using your website.
What you need to know is that search engines like Google indexes all the websites, so it can easily put up these sites and pages whenever someone does a related search. What you want to happen is for your website to appear at the top of the results list, or at least on the first page.
For this to happen, you should make sure that your website is optimized for search engines. This is where your website’s content comes in. Everything inside your site should be tied together neatly and uses tools that make it easier for search engines to find it when a relevant query was made.
Queries usually use keywords and phrases to find relevant services. If you are a pool contractor offering repairs in California, for example, your potential customers could find you using the keywords “pool repairs California” or something similar.
You want several pages mentioning words and phrases potential customers likely use when looking for services similar to yours. A blog gives you a lot of opportunities to do so.
If your website is strong enough in terms of search engine optimization (SEO), it will appear on the results page.
How Blog Titles Help Local Businesses
Say, your potential customers find a link to a blog post of yours through the search. What you want is for the title to captivate them enough to enter the page and read your article.
In other words, your blog title serves as your bait, so that you can reel in the audience and possibly convert them into customers. This is why you should take some time to think about the title you want to use for your article.
Aside from the title, a blog article is composed of a body containing useful information and a call to action to encourage the reader to browse your website. It should also make intelligent use of SEO strategies such as the use of keywords.
Blog Title Ideas for Local Companies
As mentioned, your title should be engaging at the onset, to encourage users to read through your blog, then explore your website and consider your services.
If you want to create a compelling title for your blog post, you will be glad to know that there are strategies that can help you generate ideas.
Blog Idea #1
User Numbers – 7 Things You Need to Know About Automatic Pool Covers
One thing you should remember is that people usually have an unconscious inclination toward articles that start with numbers. The title given above immediately sets expectations that it will be tackling seven facts about automatic pool covers.
Moreover, it conveys a feeling of organization and people are more predisposed toward organized articles with a logical flow of ideas. Having numbers in your title makes your post more attractive to potential customers.
For this article, you need to include what a pool cover is and different types of pool covers while focusing on the advantages of having automatic ones.
This blog title idea provides a list of vital things that can affect a potential customer’s decision to install pool covers. It can also help influence them into converting their current cover into automatic ones.
Blog Idea #2
Use Pros and Cons – Pros and Cons for Converting a Pool Your Pool to Salt Water
As mentioned, a lot of potential customers are doing some research about the product or service they are interested in. What you want to do is provide a reliable source of information in the form of a blog post.
Say, you are offering services that convert an existing pool into a saltwater one. The client is looking for details on the exact service you provide, but they need more information that can help them make that decision. Pros and cons list is a great way to assist.
With this topic, you should tackle not only the advantages and disadvantages offered by a saltwater pool, but also the conversion process, how it works, and the measures owners need to do to maintain their pool.
Note: Using Pros and Cons in the article title will give the user good information and a way to point the reader to a that provides these services.
Blog Idea #3
Include Location – Are There Pool Cover Regulations in Ventura CA?
When you started your business, you have a target audience in mind that you have been catering to. If you are located in Ventura, California, you want to make sure that your website is easily found not by a larger audience, but a smaller but targeted one.
So, including your location in the blog title can help you call the attention of customers looking for contractors within that area. While you are at it, you should customize your content to provide information specific to that location. For this title, you should discuss laws that apply in California, specifically in Ventura.
Blog Idea #4
Make it Timely and Relevant – How Much Does a Pool Cover Repair Cost in 2022?
What many business owners fail to consider is that timeliness is always important to their audience. For example, they prefer getting updated information about repair prices instead of details from many years back. This way, they can make more accurate estimations and set more realistic expectations.
You might also want to tackle topics that are more relevant to the time and season. You do not want to be talking about winter pool preparations in July.
Blog Idea #5
Ask Questions Customers Want to Get Answers for – What is the Cost of Pool Cover Renovation?
Some customers tend to use questions as keywords. If they are looking for information about renovating your pool cover, then they are likely to ask the search engine, “What is the cost of pool cover renovation?” Using this as a title can increase the chances of users finding your blog.
You can talk about the average rates you typically give to customers for such a job. You might also want to provide information about estimating the costs. Remember, customers who are researching costs tend to prefer having clearer estimates instead of a widely varying range.
Aside from what, you should also explore blog titles using why, when, how, and who. This way, you can cover a lot of things your potential customers want to know.
Blog Idea #6
Use Ideas for an approach – Pool Cover Ideas
This will target people in their research page. Use a call-to-action on these pages to make sure to convert visitors to leads.
Note: Because people search for information all of the time, local businesses can benefit greatly from this lead strategy. (i.e. what are the best Italian restaurants in the area and the like).
Blog Idea #7
Prices – The Cost Of A Pool Cover (in Ventura)
Make a detailed article about the cost of your product and give a few examples
Note: Prices can help the local community to shop around with the use of real prices. So, an article that gives specific rates can help to facilitate a quick decision, specifically when the rates are better than the competition.
Blog Idea #8
Make it All About the Essentials – Residential Pool 101: Everything You Need to Know
When people look for things using search engines, either they are looking for a product or service, or they want to know more about what they are looking for.
What you should remember is that most customers are not experts, but they are trying to know more about the topic.
Say, your potential customers made a query for residential pools. The search engine will pull up different web pages tackling the subject. If they are interested in having a residential pool built, they could be looking for different options and other info about it.
An essential article can be an educational gateway for your potential clients. Plus, it establishes your website as an expert on the subject, making readers more inclined to turn to you for help.
Blog Idea #9
The “Best” Approach – Best Pool Cover Ideas
Just like the “essentials” approach, this technique serves to demonstrate how knowledgeable you are about the services you offer. You want to make sure that potential customers see you as an authority on the subject and offering the “best” information is one way to go.
Like previous title ideas, this method is intended for people who are in their research phase. These may be people who are still in the process of deciding whether to get pool covers, how to improve theirs, or upgrade their existing ones.
This lead strategy shows high effectiveness, especially as it takes uses people’s need to look for information. Combined with an efficient, yet impactful call-to-action, you can encourage leads to become customers.
The Bottom Line
Your blog title can help improve your local company’s performance, but only if you do it right. With these blog title ideas, you can enhance your website’s clicks, increase your leads, and get more opportunities for sales.