Content marketing is one of the best ways to increase website leads and visits. It performs 3x more efficiently than outbound marketing. To take advantage of this, you will likely be looking to hire a writer to create this content for you.
Hiring writers can help you keep a consistent post schedule, and with the right writers, you can provide expertise in your content. The wrong writers will have the opposite effect and can have you losing leads and working overtime to edit and fix the content they create.
Having a content writer is supposed to help you, so you need to take the time to find the right ones. To help you do this, there are 5 things to keep in mind when hiring a content marketing writer for your site.
1. Create Clear Requirements and Scheduling
Before you look for or hire a writer, you need to know what you will be looking for and the type of content you want to post. Consider factors like how long the content blogs will be, are there going to be images or videos, how much work will be needed on a weekly or monthly basis, and what are the average turnaround times going to be? Whether you choose to work with a freelance writer or through an agency, the requirements are already set and it will be easier to find a writer that can meet the needs.
2. Look For Professional Blog Writers
When looking for a writer, first figure out how technical the content needs to be. For highly technical content, you want to hire writers with expertise in that niche. It may seem like hiring an expert in the field is better, but it is more efficient to go with a writer that knows the field over a professional expert. An experienced blog writer will know how to conduct research to fill in the gaps of their knowledge so you will still get the facts. They will also be better at formatting and presenting the content in a style that is web-optimized and brings in more leads.
3. Consider the Type of Writer
You can choose from freelance writers, in-house, and agency writers. In-house writers are the least common today as companies find it more efficient to outsource marketing work. If you have one or two writers you know and trust, then you can work with them on a freelance basis. Often getting here takes a little trial and error to find the best fits. Working through an agency is the easiest option for many, as you get access to a large pool of experienced, and vetted writers. Agencies can also help keep the writers on track for turnarounds so you don’t have to manually keep checking on them.
4. Using a Pool of Writers
When you work with an agency, you get to choose from a pool of experienced writers. You get access to more writers than you likely will get when searching on your own. You have the advantage of using expertise from several different writers so you can cover more topics. The differences in style and topics will be more engaging and fresh for readers.
5. Beware of Dishonesty
As with any field, there can be dishonest people so you need to be ready and protect yourself from this before hiring writers online. Most content is paid for after it has been approved, which is a disadvantage for the writers. Because of this many will ask for payment upfront. Depending on the reputation of the writer, you may be able to trust this and can pay first. But, this is risky. You avoid the risk by working with an agent who has already vetted their writers. The agency has the responsibility to make sure you get the quality you pay for.
With these tips in mind, you can find a great content writer or writer to work for you, so your site gets fresh, informative content, and you can get more leads and build your business through blogs.