Social Media Marketing
Here is a look at some reasons to make use of social media marketing and how it will increase sales at minimal costs while asserting an edge with tech savvy customers who use social networks every day. This marketing strategy makes the difference between a business that is just getting by and a business that is considered a leader in their industry.
Social media marketing is the placement of advertisements and marketing materials among websites and networks that connect users with one another, allowing them to share messages, music, videos and information. This includes Facebook ads, Twitter promotions and Google Plus campaigns that rely on permission marketing, which is marketing copy and materials that catch a potential customer’s eye without interrupting them. In other words, users will see an ad that interests them, then click on it to learn more.
Key advantages to this form of social media marketing include lower costs and greater return on those costs. Pay per click ads are popular forms of raising value for your business, and the marketing professionals you work with will take the care and time to appropriately place pay per click and pay per impression ads that will draw in more customers to your website, LinkedIn profile, Facebook page and more.
The initial and recurring costs are lower than traditional marketing as well. For example, designers of these materials charge much less than billboard marketing professionals, and the production costs associated with television or radio spots are massive compared to the cost of placing a Facebook ad or promoted tweet.
Social media marketing professionals will design your comprehensive package that includes a Facebook page, Twitter feed, LinkedIn profile, and Google Plus account, and each of them connect users to photos and videos promoting your goods and services. The complete campaign assures that every user has many ways to learn more about what it is your business offers and discover reasons to become customers. They will all garner traffic through strategic placement of pay per click/impression ads.
Social media marketing effectiveness is much simpler to analyze than traditional marketing. The metrics for print, TV and radio ads rely on ratings or circulation numbers, but those only show how large the entire audience for a given station or publication is. Those numbers hardly account for how many out of the overall reader, listener and viewer pool end up buying something based on an ad used in one of those sources.
A social media marketing campaign, however, makes it easy to track the number of clicks an ad gets. Professionals are able to track the number of users who go from the ad to the promotional material and then onto a sale with complete accuracy that is instantly available. This makes it easy to stick with what works and save by cutting spending on whatever is not driving sales.