This post is a basic overview of how to optimize a webpage better so that it has an improved chance of ranking higher in Google and receiving more visitors.

 

Meta Title

The meta title is usually the title seen in Google’s search results, not on your web page. If your page has a title which doesn’t include a search term then it is worth adding an alternative meta title. So if your on-page title was John Smith Plumbing in New York and you wanted to rank for “plumber New York”, you could set the meta title to Plumber in New York with John Smith Plumbing. Adding the search term people may type in to Google at the beginning of the meta title will emphasize it more.

 

Meta Description

This is a snippet explaining the page which may be shown in Google’s search results. Adding the search term again will help, plus variations of the term e.g. New york plumber or plumbing service. Also add single words which people may type in such as affordable, reliable, established, quality. Use the Google Keyword Planner to help decide on the best phrases, it will show you estimated monthly searches for your search term and variations.

 

Meta Keywords

These may or may not help. I usually don’t bother as the WordPress plugin I use doesn’t even have a box for these anymore (WordPress SEO by Yoast). If you can enter keywords keep them relevant and don’t repeat any word more than 3 times.

 

On Page Headings

Above paragraphs on your pages you can make use of H Tags (H1, H2, H3 etc…). These emphasize certain phrases with H1 being the most important. Try to use each one no more than once and ensure each heading has at least a paragraph of text below it.

 

Other ways to emphasize phrases

Google may also give extra weight to words which are placed in bold, underlined or italics. Just like all optimization, it is important not to over do this. Be subtle so as not to hinder the actual visitor experience. If you are going to place a phrase in bold it is good practice to also bold one or two other phrases so it doesn’t look like you are just highlighting your main search term.

 

Image Alt Tags and Image File Size

When you place an image on your website keep the file size as small as possible. This can be done by resizing the width to around 1000 pixels or less, then placing the file through a compressor such as Tinypng.org or ImagOptim (for Macs). If you upload massive photos they will take longer to load and this can hurt rankings.

 

Also when adding an image you can add an alt tag. This is for people who cannot view the image and is a short description. Keep it fairly short and try to naturally weave in search terms.

 

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This post was submitted by Carl Jones on behalf of SEO Organics.