The Close Variant Keyword Matching Method
If you have used Google Adwords for a long time, you know that Google Adwords used to be different. The search parameters used to be such that the exact match terms were required. Close variant keyword matching is the new standard. Keywords can trigger for abbreviations, misspellings, accents, acronyms, singular […]
GEO targeting involves figuring out the location of a website visitor and altering the content marketing strategy accordingly. Targeting people with different content by taking into account their geographical differences can produce better results compared with targeting everyone with the exact same content. The beauty of GEO targeting is that whether you have a local […]
A creative website is important for all types of business. Not only big entrepreneurs, but even a common man judges a company or an organization through its website. As said- “A man is known by the company he keeps”. Perhaps the saying can be productively transformed as “the company is known by the website he […]
Here are some tips regarding strategies for great marketing for B2B that will really help to upgrade your business status and online credibility. On this note, there are a couple of things that should be taken note of in order to achieve greater heights. And they are described below.
Know your customers
If you’re going to advertise […]
Unlike before, there is more to on-page SEO than just going through a list and editing. The traditional page element now has to be included. This is why it is important to go through the following 8 principles to be successful in on-page SEO.
1. Give the Searcher all they want
Every searcher has a goal and […]
It seems almost obvious that keywords matter when it comes to google search rankings. The problem is this technique is ineffective and it’s largely a waste of time. Make no mistake keywords used do matter a lot at one point. Over time search engines have diversified their criteria for search engine ranking to accommodate other […]
Do you own a blog? Getting blog post topics to write for your readers is an easy task, but finding interesting topics is another task altogether. However, don’t worry anymore. That’s because, in this guide, we will analyze ways of how to get interesting topics for your blog post.
• Industry forums are great sites […]
What Is RankBrain?
RankBrain is an addition to the existing Google search engine algorithm based on artificial intelligence (machine learning) that was initiated at the beginning of 2016.
What does RankBrain do?
Google has stated that their search engine algorithm is based on hundreds of different “signals” or factors that together determine a webpage’s rank in a search. […]