Besides internet marketing, the site must be optimized for better search results. This involves having a simple yet an eye catching and elegant web design which attracts visitors to navigate through the site, and induce them to make a purchase. The site must have a way so that visitors can subscribe to the site. This can be your social media profile or email list. It is perfect for sending appealing promotional posts, emails matching visitors’ requirements motivating them to buy the product or use your service.