If you have a business and are looking to grab the right attention of your customers, you need to try out Influencer Marketing. Traditional marketing techniques to attract your customers do not work as good as before today and influential marketing might be the answer that you seek.
What is Influencer Marketing?
Influencer marketing is all about influencing your prospective customers about your products/services, through the involvement of the influencers. Often, influencer marketing leverages in on social media to offer some great results.
So, who are the influencers?
You build brand trust and credibility not just with advertisements but with actual reviews. You need people who have used your products, found it good and share their experiences with others. You find it everywhere today – Tripadvisor is for people seeking to know more about hotels while Yelp is for all those restaurant reviews out there.
Influencers are the people who will talk review your offerings positively. Be it a product or a service, when individuals share positive views on them, your prospective customers tend to believe in them more, and hence chances of your sales happening, increase.
How does it work?
It’s neither easy nor hard. What you need is to follow some steps in a dedicated manner. Influential marketing is a not new concept, but with the use of social media, it has taken up marketing to a whole new level.
Here is how you can do more with influencer marketing.
1. Identification of the influencers
You need to identify your influencers. For instance, the bloggers, online writers, and online news reporters are your best source for the purpose. When they share positive views regarding a product/service, people tend to believe them the most.
However, don’t miss the fact that customers also highly believe on their close ones regarding opinions, such as from family and friends.
2. Building relationships with the influencers
Once you identify the influencers, communicate to them about what you have to offer. Ensure that they are completely satisfied with your product/service.
Only then they will share positive views through their write-ups, or comments, and messages.
3. Connect them with your prospective customers
Help your influencers to learn who you want to share your product/service reviews with. When you provide them with such information, it becomes easier for them to target their reporting exactly to the targeted groups of people.
4. Make offers to retain them
You need to develop on customer loyalty and there is no better way to do it than to reward influencers. Your influencers need a certain level of motivation too. So, try making some offers to them too. For instance, if they are writing positive reviews for a particular product offered by you, you can offer them that product either free or on discount.
Influencer marketing is a great way to reach out to your customers. You build on brand credibility and brand trust, and make more people believe in what you have to offer. This can lead to increase in sales and eventually, more profits for you.