Right now small businesses need to put their best foot forward online. More people than ever before go online to look at reviews and see whether business or products are worthwhile. These third party sites that hold reviews are important. It includes Yelp, Amazon, and Google maps, just to name a few. Businesses don’t even have to put themselves out there for review these review sites are automatically adding them. If a company have bad reviews, they will find themselves losing business to competitors fast. However, there is a draw back. What if there are bad reviews? This scares many business owners, and many do not ask their patrons to review them on these sites. Just one negative review can sour a great deal of traffic, which is why it’s important to figure out how to navigate this ocean the right way. The following are some ideas to help you get moving forward with good reviews, in a landscape that is quite difficult to manage overall.
Using Surveys To Get User Feedback
The first major way to get a bit of help in terms of positive reviews is to have surveys available for customers. Use services like Survey Gizmo to help you get survey results from your customers or visitors. This could serve as lead generation after the fact, but it will give you information as to what you’re doing right, and what you’re doing wrong as a business. When someone comes to your location and buys, ask them for their information by offering something that’s valuable for them. Coupons, discounts are a great way to convince people to give their email address to you. Send them the survey you’ve created by asking some simple questions about your service.
Using The Data Effectively
If you get feedback that is negative, follow up immediately. Find common ground, offer an apology and request that they come back so that you can make it right. If they don’t oblige, don’t panic. Simply make adjustments based on their feedback so that future customers do not have the same experience.
Now, if you get positive feedback, it’s important to ask for consumers to review you on independent sites like Google, Angies List, Yelp etc. On Survey Gizmo you can set up questions like: “1 to 5 how satisfied with our service” and if they pick five or even four, the next “question” should be “what third-party review sites are you using?”. List the major players (Yelp, Angies List, Google, Amazon – depending on your business) and depend on what they pick, “Google” for example, provide them a link to your Google Business listing where they can leave reviews. This is a simple but very effective way to get more positive reviews.
Promoting Review Sites At Your Location
One other way to effectively get more positive reviews is to highlight these review sites at your Location. For Yelp, make sure that you request all customers to review you on the page. You can’t tell them to leave you positive feedback, but just nudge them in the right direction. Whatever the feedback is, you need to try and roll with it. Remember, you want to make sure that you and your staff give the best possible service so that you receive positive reviews as a result. Promoting third party sites in your location and online is a good way to remind people to review your business.
Dealing With Negative Reviews
First and foremost, claim the business that you have online. Visit Google and Yelp, as well as other services and email customer support or call any phone number that is available and claim yourself as the owner of the business. Once verified, you will be able to stay in contact with support in case you receive negative reviews. Now, you may not be able to remove them outright, but if the review is spam, an attack on you or your staff personally, you could get them removed. There is no need to feel helpless here, these sites are there to help.
Be Proactive In Listening and Changing Based On Reviews
At the end of the day, small businesses can thrive in the review landscape online. It starts with understanding the customer’s needs, and then addressing them. When you’re lost, simply direct them to give you feedback and thank them with good service, reduced prices, and signs that you’re taking their opinions seriously. When you do this, you will see your positive reviews rise and your negative ones removed in time. Just keep positive, and don’t panic.