The Close Variant Keyword Matching Method
If you have used Google Adwords for a long time, you know that Google Adwords used to be different. The search parameters used to be such that the exact match terms were required. Close variant keyword matching is the new standard. Keywords can trigger for abbreviations, misspellings, accents, acronyms, singular […]
Even though I prefer SEO I must admit that PPC is also needed. Especially at the beginning when your website is new and you are not showing up in the search results. Later too you I advise you to use Pay Per Click advertising, you don’t want to lose any sales.
I would even advise you […]