10 04, 2017

Adwords and the End of Exact Match Terms – Is It Good Or Bad?


  The Close Variant Keyword Matching Method If you have used Google Adwords for a long time, you know that Google Adwords used to be different. The search parameters used to be such that the exact match terms were required. Close variant keyword matching is the new standard. Keywords can trigger for abbreviations, misspellings, accents, [...]

29 06, 2016

New and Improved Ad Formats Announced by Facebook


Facebook has released 4 new ad upgrades to their existing advertisement system for mobile users. Almost 1.25 billion people access Facebook from their smartphone and the company earned 73% of its advertisement revenue from mobile users in the first quarter of 2015. At Cannes the company announced 4 new integrations to their mobile ad platform. [...]

9 06, 2011

Is SEO an ongoing process?


I recently moved to another State and ended up looking for a new job. Most companies I was interviewing with were companies that already had online presence but they never had SEO done. Now they are realizing that they need internet marketing to create brand awareness which will result more sales. Those companies were over 10 years [...]

18 04, 2011

What Makes Internet Marketing / SEO hard?


Internet Marketing is new profession, there are no schools teaching it, we all learn from the sources that are available on the web and seminars. It requires a massive amount of knowledge and dedication to keep up with the newest trends and amazing analytical skills. But what exactly internet marketers do? - keyword research: there are many [...]

8 04, 2011



Even though I prefer SEO I must admit that PPC is also needed. Especially at the beginning when your website is new and you are not showing up in the search results. Later too you I advise you to use Pay Per Click advertising, you don't want to lose any sales. I would even advise [...]