10 04, 2017

Adwords and the End of Exact Match Terms – Is It Good Or Bad?


  The Close Variant Keyword Matching Method If you have used Google Adwords for a long time, you know that Google Adwords used to be different. The search parameters used to be such that the exact match terms were required. Close variant keyword matching is the new standard. Keywords can trigger for abbreviations, misspellings, accents, [...]

29 06, 2016

New and Improved Ad Formats Announced by Facebook


Facebook has released 4 new ad upgrades to their existing advertisement system for mobile users. Almost 1.25 billion people access Facebook from their smartphone and the company earned 73% of its advertisement revenue from mobile users in the first quarter of 2015. At Cannes the company announced 4 new integrations to their mobile ad platform. [...]

13 05, 2016

All About Remarketing and Dynamic Remarketing


You have people view your products or services that interest them. However, not everyone who is on your website would purchase them at one go. Many would purchase it a few days, weeks or even months down the line. Many people visiting are in just the "research mode". Just another advertisement to them could make the [...]

13 10, 2015

PPC (Pay Per Click) Audit for Paid Advertising Campaigns – Los Angles


PPC audits are an important aspect if you are going to evaluate the effectiveness of your Pay Per Click campaigns such as Google Adwords or Yahoo/Bing advertising. When carrying out a PPC campaign audit, businesses are able to position themselves quickly against their direct competitors. Advertisers are also able to identify if there is anything amiss [...]

20 02, 2015

Leave The Care Of Your Website To Me!


One Stop Website ServiceThere is nothing more frustrating than spending hours designing a lovely website then finding it is not generating any business. If you are trying to run your own small business you need as much traffic as you can get visiting your site which is nowadays is far more valuable than reams of [...]

26 01, 2015

Basic Google Adwords


Most of us get the gist of what Google AdWords is, but how many of us actually know what it does and how it can help businesses improve their ROI? If you are completely lost to its definition, or simply need a refresher, check out the following article on the basics of Google AdWords. What is [...]

30 09, 2014

Amazon Products Ads vs Amazon Market Place – How Do They Work?


All About Advertising On AmazonGoogle isn’t the only horse in the race when it comes to pay per click advertising. While Google was one of the first companies to catch onto this amazing earning opportunity, it isn’t the only major internet company to offer pay per click advertising. Amazon has caught onto this very lucrative [...]

3 05, 2014

DexOne / DexKnows ReachLocal Reviews


DexOne / DexKnows ReachLocal Reviews   Pay per click advertising is something that has been around for many years. Many people look at it only from one side, such as when entrepreneurs are considering the possibility of making residual income from utilizing such websites. However, there is another side of the coin that must be examined. [...]

31 05, 2013

The Dangers of Outsourcing that You Should Be Aware of


Search engine optimization is really useful for websites and companies that are based online. If you have a website, it is important to know the dangers of outsourcing. This is because you might be tempted to hire a contractor from an outsourcing site than directly contact SEO experts. To help you decide on whether you [...]