Your SEO structure starts on your website. It is called on-page SEO, and it is the part of your SEO process over which you have complete control. There are guidelines issued by the search engines, which will help you to fill out your websites SEO. Here are fifteen of those guidelines.


1 – Keyword Research


Research the best keywords for your site. Look at what your competitors are using for keywords, and try a few keyword tools. Remember to target your audience and consider all the word that they will type into the Google and Bing search engines.


2 – Put your keywords in bold


This is an old trick, but is still effective. All you have to do is highlight one or two of your keywords when they first appear on the page. You do not have to keep highlighting the same keyword; you need only do it for its first appearance. You can also use italic.


3 – Make your URLs search engine friendly


Do not name your pages (URLs) with numbers and symbols. Add in some words to make them easier for a human to read. In addition, you should try to make some of those words as descriptive as possible, and adding in a few keywords will help too.


4 – Fill out your Meta Keywords tag


Add between five and twelve keywords into your keywords tag. You should try to make some of them synonyms too. You can add a few misspellings too, but remember that Google Suggestions will usually correct people’s spellings for them.


5 – Make sure your HTML code is clean


If you are going to use various codes such as Java, then use it off-page. Do not mix other code in with your HTML. A page which is made up of almost all (if not all) HTML is far more search engine friendly.


6 – Increase the quality


Google and Bing/Yahoo are optimized to search out high quality content. Their methods for determining quality are fairly crude, but it will not help your case if your content is weak, fluffy, heavily SEOed and has multiple obvious spelling mistakes.


7 – Add a keyword to each page title


Your page title is a very important piece of text because it tells the reader what the page is about and it tells the search engine what the page is all about. So, you should try to add a keyword or two into the title. Just make sure the title is still easy to read for humans.


8 – Be wary of your loading and render times


The render time is the time it takes for a web page to go from white, to starting to load. A long render time will increase your bounce rate. The loading time is the time it takes from the beginning of the render, to the point where everything is loaded. A long loading time will damage your websites SEO.


9 – Optimize your internal linking


Every page should have at least three internal links on it. Three is the bare minimum, and this includes checkout pages too. Internal links are the ones that link one page to another. External links are the ones where you link your page to one outside of your website.


10 – Use H tags on your pages


Learn how to use them correctly and then apply them to your website. They show the search engine which words are important and which are not. It will help you if your web content is quite varied.


11 – Integrate social media


There are hundreds of widgets that you can add to your website. They will help you to link social media and your website. Do not put the widgets everywhere, but the addition of a few here and there will help your SEO in the long term.


12 – Optimize your images


Make sure they do not take too long to load, and make sure they have their ALT text filled out. If you are able to give them a title, then you should. You should also name your image files something SEO friendly before you upload them onto your website.


13 – Create a sitemap that users can use


Many people will tell you to create an XML sitemap for submission to the search engines, which is not a bad idea. But, you can create an old-fashioned sitemap for your users. This will act as a foundation for your website, because it helps Google to find your updates.


Google will eventually index your site if other links are pointing at it. When you update your site with a new page, you should add a link to it from your user-sitemap page. When Google hits the sitemap, it will follow all the links and index your new page.


14 – Optimize your anchor text


This involves adding a keyword or two. It also involves making your anchor text descriptive and easy for the user to understand. You should also make sure that you have as few duplicated link texts as possible. If you need to use the same link text all the time, such as for a “buy it now” link, then use an icon or graphic, instead of words.


15 – Fill out your Meta Description tag


This is what may appear on the search engine’s results page, and is a nice opportunity to sell the content of your web page. You should make sure that it has keywords in it if you want to feel any positive SEO effect.